PwC’s Annual Global CEO Survey: Reinvention on the Edge of Tomorrow
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Key Takeaways
⇨ Nearly 60% of CEOs anticipate global economic growth in the next 12 months, a significant increase from the previous year, indicating a resurgence of economic optimism.
⇨ Generative AI is playing a vital role in positively influencing business dynamics, with 56% of CEOs reporting increases in efficiency, and many planning workforce expansions due to advancements in AI technology.
⇨ The UK has risen to become the second most attractive investment destination globally, highlighting an emphasis on stability and growth, particularly in technology sectors amid concerns about macroeconomic volatility.
PwC’s 28th Annual Global CEO Survey, recently unveiled at the World Economic Forum in Davos, presented a holistic overview of executive perspectives on the global economic landscape.
The survey, which gathered responses from 4,701 chief executives across 109 countries, reveals a notable surge in economic optimism as nearly 60% of CEOs anticipate an uptick in global economic growth over the next 12 months, a significant rise from 38% the previous year.
Impact of GenAI
These trends were mirrored in employment projections, with 42% of CEOs planning to expand their workforce in the coming year, more than double the percentage expecting reductions. Advancements in generative AI are also influencing employment trends as a greater number of CEOs reported that AI developments have led to increases in headcount rather than reductions.
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The survey also highlights the tangible benefits of generative AI adoption. A majority of CEOs (56%) have seen efficiency improvements, while approximately one-third have experienced gains in profitability (34%) and revenue (32%).
Regional Investment
In terms of investment destinations, the UK has achieved its highest-ever ranking, now positioned as the second most attractive country for investment, following the US. This marks the first time since 1997 that the UK has held this spot. The survey indicates that 14% of CEOs consider the UK a primary destination for future capital investments, attributing this appeal to the nation’s stability and strong sectors, particularly in technology.
Despite the prevailing optimism, CEOs remain vigilant about potential challenges. Approximately 29% express concerns that macroeconomic volatility could result in substantial financial losses in the year ahead, with inflation cited as a primary worry.
The survey further explores the impact of climate initiatives on businesses. A majority of CEOs report that investments in sustainability have either reduced costs or had a neutral effect, though 24% note that complex regulations can hinder climate-related investments.
Regionally, the Middle East stands out with high levels of confidence. In the Gulf Cooperation Council (GCC) countries, 90% of CEOs are optimistic about revenue growth in 2025, and 60% plan to increase headcount within the next year. Further standing out, the United Arab Emirates ranked as the seventh most attractive destination for investment globally.
PwC’s latest survey emphasizes a renewed sense of optimism among global CEOs, tempered by an awareness of ongoing economic challenges. The findings highlight the importance of strategic investments in technology and sustainability as key drivers for future growth and resilience.
What it Means for SAPinsiders
How Generative AI and Economic Insights Can Shape the Workday: For CFOs, HR leaders and CIOs tasked with steering their organizations toward efficiency and growth, PwC’s insights on generative AI and global economic trends are transformative. Imagine tools that can help streamline workforce management, improve financial reporting and provide actionable insights at unparalleled speed. Generative AI isn’t just an abstract innovation; it is already enabling 56% of CEOs to boost efficiency and improve profitability and revenue for many. These advancements mean fewer mundane tasks and more strategic decision-making opportunities for leaders. The uptick in global investment destinations, particularly in regions like the UK and the Middle East, highlights a burgeoning landscape where technology and economic dynamism converge to redefine daily workflows.
A Booming Tech-Driven Economy: The macroeconomic climate is ready for technological innovation, with nearly 60% of CEOs forecasting global economic growth. The technology sector, particularly generative AI, plays a crucial role, as evidenced by increased investments and its positive impact on workforce expansion. PwC’s report situates itself in a competitive field alongside solutions from Microsoft, OpenAI and other major players accelerating AI-driven transformations. The UK’s leap to the second-most attractive investment destination signals an emerging focus on stability and innovation, while regions like the Middle East bolster their appeal with strong economic confidence. With a market trajectory aimed at growth and resilience, generative AI technologies are poised to command an ever-larger share of the $100+ billion AI software market.
Key Criteria for Success when Choosing the Right Provider: When evaluating technology providers in the generative AI or ERP space, end-users should prioritize scalability, interoperability and a proven track record of innovation. Solutions should seamlessly integrate with existing systems to enhance efficiency without disrupting workflows. Additionally, sustainability and regulatory compliance are essential, especially in industries where climate and macroeconomic pressures intersect with operations. Providers offering reliable data security, transparent ROI metrics and a commitment to continuous improvement will likely stand out. In a market where PwC’s findings emphasize adaptability, the right provider should be the one that empowers organizations to navigate both opportunities and challenges with confidence.
