Peter Thomas is an accomplished executive with domestic and international experience in operations, P&L oversight, and sales & marketing in both startups and growth organizations. Prior to joining SAPinsider, Peter was the founder and CEO and Averetek, the leading provider of channel marketing automation solutions for B2B technology companies. Peter is also the author of Marketing Multiplied: A real-world guide to channel marketing for beginners, practitioners, and executives. For more than 20 years, Peter has worked with leading brands to build and optimize their partner programs, improve partner retention and loyalty, and drive revenue. He is recognized as a leading expert in alliances, marketing, and channel strategy.