Maturation of NLP : SAP’s AskData Acquisition

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Fortune Business Insights estimates that the global big data analytics market will reach $655.5 billion by 2029, at a CAGR of 13.4% from 2022 to 2029. To tap into this pie and create additional categories, companies will have to increasingly build capabilities through acquisitions and partnerships in the technology ecosystem. SAP's acquisition of AskData is an example of SAP's move to enhance its offerings' capabilities strategically. This article explores this acquisition.

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