Featured Content
Topics

Explore critical topics shaping today’s SAP landscape—from digital transformation and cloud migration to cybersecurity and business intelligence. Each topic is curated to provide in-depth insights, best practices, and the latest trends that help SAP professionals lead with confidence.

Regions

Discover how SAP strategies and implementations vary across global markets. Our regional content brings localized insights, regulations, and case studies to help you navigate the unique demands of your geography.

Industries

Get industry-specific insights into how SAP is transforming sectors like manufacturing, retail, energy, and healthcare. From supply chain optimization to real-time analytics, discover what’s working in your vertical.

Hot Topics

Dive into the most talked-about themes shaping the SAP ecosystem right now. From cross-industry innovations to region-spanning initiatives, explore curated collections that spotlight what’s trending and driving transformation across the SAP community.

Featured Content
Topics

Explore critical topics shaping today’s SAP landscape—from digital transformation and cloud migration to cybersecurity and business intelligence. Each topic is curated to provide in-depth insights, best practices, and the latest trends that help SAP professionals lead with confidence.

Regions

Discover how SAP strategies and implementations vary across global markets. Our regional content brings localized insights, regulations, and case studies to help you navigate the unique demands of your geography.

Hot Topics

Dive into the most talked-about themes shaping the SAP ecosystem right now. From cross-industry innovations to region-spanning initiatives, explore curated collections that spotlight what’s trending and driving transformation across the SAP community.

Brenton O’Callaghan

Meet the Author

Brenton is an IT executive that specializes in customer experience transformation in the software industry powered by data and automation. Today, he is the Chief Customer Officer for Avantra, the industry-leading SAP landscape management, and automation solution where his team is focused on solving real-world IT operations problems for the Avantra global customer base. At Avantra, Brenton’s team consistently delivers a fantastic customer experience allowing them to achieve a 3-year average CSAT of over 94% and an industry-leading Net Promoter Score (NPS) of +54. Their success is down to Brenton’s data and automation-driven customer experience strategy to focus the team where it matters most. Brenton has a deep technical background in computer science and has spent over a decade in IT consulting and software with a specific focus on SAP. He is a big believer that the best technology professionals have a mix of technical knowledge, industry experience, and empathy.

Work Experience

Avantra - Chief Customer Officer - 3 years Mindtree - Global Head of SAP Innovation - 2 years Bluefin Solutions - North America - SAP HANA Practice Lead - 3 years Bluefin Solutions - UK - Principal SAP Consultant - 5 years

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