FORMERLY SAP EMARSYS: Deliver personalized, AI-driven engagement across every channel and touchpoint–driving loyalty, deeper relationships, and growth.
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SAP Engagement Cloud
SAP Engagement Cloud is a unified system of engagement that connects enterprise data and AI to securely orchestrate real-time, personalized interactions across the entire business.
We do this in three ways:
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Orchestrate engagement across customers, partners, and suppliers with real-time, omnichannel interactions.
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Turn data into intelligence with Joule AI—automating decisions and personalizing at scale.
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Scale with speed and flexibility on a composable, API-first platform for both B2B and B2C.
Featured Solutions
Featured Content
Understand the key features and benefits of Getting started with SAP Engagement Cloud - to create successful campaigns that increase customer engagement, support retention, and generate more revenue.
According to The state of marketing + engagement_ Q3 2026, marketers are navigating a rapidly evolving landscape defined by AI-driven personalization, the rise of social commerce, and increasing reliance on first-party customer data as traditional targeting methods become less effective. The report concludes that brands that strategically integrate AI, strengthen customer data foundations, and invest in authentic creator partnerships will be best positioned to drive engagement and growth in the second half of 2026.
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SAP Engagement Cloud connects real-time insights with operations to enable personalized, AI-driven engagement across channels, turning interactions into experiences that build trust and drive growth.
Articles / Case Studies / Videos
AI-driven strategies to engage holiday shoppersDeck the carts_ AI-driven strategies to engage holiday shoppers outlines how marketers can use AI, unified customer data, and real-time engagement strategies to optimize holiday shopping experiences before, during, and after peak retail events. The guide emphasizes predictive segmentation, omnichannel personalization, and loyalty-focused retention programs as the foundation for turning seasonal demand into lasting customer growth.
Sep 14, 2026
Global Engagement Index Report2026 Global Engagement Index Report_ How Signals, Micro Moments, and AI Transform Enterprise Engagement examines the widening gap between rising customer expectations and organizations' ability to deliver connected, personalized experiences across channels. The report finds that brands can close this engagement divide by unifying customer data, embedding AI into business processes, and coordinating engagement across marketing, sales, service, commerce, and operations.
Sep 14, 2026
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