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Customer Experience

Warehouse worker operating a forklift in a distribution center, representing pricing execution across ERP and order-to-cash workflows.

Price Changes Are Increasing, but Control Is Not — Survey Points to Execution Gap A Zilliant survey finds companies are adjusting prices more often, but fragmented SAP systems are limiting control, creating execution gaps that affect margins and customer consistency.

May 1, 2026

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3 minute read

Close-up of a backlit laptop keyboard with a glowing blue AI key, representing artificial intelligence capabilities in SAP CX digital commerce and shopping agent technology

From Search Bars to Shopping Agents: Why SAP CX Is Reframing Digital Commerce SAP CX is helping shift digital commerce from search-based navigation to intent-based interaction. For ecommerce leaders, that makes product data quality, compatibility logic, and conversational governance central to conversion, customer confidence, and long-term commerce strategy.

By Radhika Ojha

Apr 24, 2026

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3 minute read

How an AI Tool Reduced Our Hybris to Spartacus Migration Time by up to 70%We took a real enterprise SAP Commerce storefront, including JSP templates, Spring MVC controllers, and LESS stylesheets, and migrated it to Spartacus Angular using the AI tool as a co-engineer. This article covers exactly what happened, what the AI got right, and where human expertise still matters. 70% REDUCTION IN MIGRATION TIME 5 to […]

Apr 22, 2026

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4 minute read

financial analytics as an asset image

Quote at the Speed of Sales: Why SAP CX’s Quote Creation Agent Matters for B2B Revenue Response time is not a soft metric in B2B sales, but it is often the difference between advancing a deal and giving a buyer a reason to continue shopping. Still, when customers send quote requests by email, sales teams frequently waste time manually reading the message, identifying products, validating customer details, checking pricing rules, and […]

By Radhika Ojha

Apr 22, 2026

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3 minute read

Beyond Chatbots: How Agentic AI in SAP Service Cloud is Rewriting Customer Support Move beyond basic chatbots and legacy routing rules. Learn how the latest agentic AI capabilities in SAP Service Cloud—including Case Classification and Digital Service Agents—are rewiring enterprise support workflows by reasoning, deciding, and executing tasks autonomously.

By Radhika Ojha

Apr 20, 2026

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3 minute read

two-people-exchanging-a-credit-card-at-a-table-_SAP CX AI update

SAP Integrates AI Across Customer Experience Stack in Q1 2026 Release SAP’s latest CX update embeds AI directly into sales, service and commerce workflows, signaling a shift from advisory tools to execution-driven enterprise processes.

By Maneesha Tiwari

Apr 16, 2026

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4 minute read

The CX-ERP Data Bridge: Why Generative AI Fails Without Back-Office Truth Discover why AI in customer experience requires native integration between SAP CX and SAP ERP. Learn how IT leaders can shift from AI gimmicks to operational visibility.

By Radhika Ojha

Apr 15, 2026

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3 minute read

“Engagement Is an Enterprise-Wide Strategy”: Q&A with SAP CX President Balaji Balasubramanian SAP is reshaping customer experience (CX) strategies to emphasize enterprise-wide growth, connected data, and autonomous AI-driven workflows, moving beyond traditional front-office roles to integrate operational systems for enhanced, profitable customer interactions.

By Tarsilla Moura

Apr 13, 2026

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6 minute read

A Trusted Path to Large-Scale Cloud Transformations In a crowded ecosystem where every firm claims expertise, SAP’s RISE with SAP Validated Partner recognition draws a sharp line between general ambition and proven capability.

By Radhika Ojha

Apr 7, 2026

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6 minute read

Two hands of a female person interacting with a mobile phone placed on a table. Above the phone are five silver stars in the front and the silhouette of the female person in the back

Generative AI in SAP CX: An Architectural Introduction to Joule Learn how Joule brings generative AI into SAP CX across marketing, sales, service, and commerce with embedded, enterprise-ready capabilities.

By Radhika Ojha

Apr 7, 2026

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3 minute read