Meet the Experts

Key Takeaways What you need to know
  1. BTP certification makes clean core work — governed product data outside S/4HANA, powering every AI agent and channel.

  2. The buying journey is inverting — AI agents now discover, evaluate, and configure products before a person ever does.

  3. Sequence matters — build the product data foundation alongside migration or AI rollout, not after.

SAP’s shift from enterprise software company to AI company raises a critical question: what is the AI actually reasoning over? In this SAPinsider podcast episode, Inriver’s Dominic Citino explains why trusted, governed product data — not just AI itself — is the real foundation SAP customers need to get right, and how BTP certification, clean core, and a “product intelligence layer” fit into that story.

Membership Required

You must be a member to access this content.

View Membership Levels

Explore related questions
Already a member? Log in here

Events

15Oct
SAPinsider Summit Philadelphia 2026Philadelphia, PA, United States
View All