
Meet the Experts
BTP certification makes clean core work — governed product data outside S/4HANA, powering every AI agent and channel.
The buying journey is inverting — AI agents now discover, evaluate, and configure products before a person ever does.
Sequence matters — build the product data foundation alongside migration or AI rollout, not after.
SAP’s shift from enterprise software company to AI company raises a critical question: what is the AI actually reasoning over? In this SAPinsider podcast episode, Inriver’s Dominic Citino explains why trusted, governed product data — not just AI itself — is the real foundation SAP customers need to get right, and how BTP certification, clean core, and a “product intelligence layer” fit into that story.



