Mar 16-19, 2026Las Vegas, Nevada, NV
SAP Marketing Automation
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
Typically, marketing automation automates tasks such as:
- Customer data management and maintenance
- Audience targeting and segmentation
- Generating, nurturing, and scoring leads
- Ensuring GDPR and other compliance requirements
- Applying analytics to optimize content and marketing strategies
- A/B testing of content and messages to improve conversion rates
- Increased audience retention
SAP Marketing Automation
SAP provides marketing automation capabilities as part of CRM solutions that are easy-to-use, web-based, and available on a subscription basis. Marketers can analyze, plan, execute, and measure all marketing activities. Some of the features include:
- Marketing resource management
- Segment and list management
- Campaign management
- Trade promotion management
- Lead management
- Marketing analytics
mySAP CRM also supports several industry-specific processes with functionality designed to meet the individual needs of diverse industry groups.
SAP Marketing Cloud
SAP Marketing Cloud enables marketers to understand the real-time intent of individual customers to dynamically deliver contextually relevant experiences across channels, devices, and throughout the entire customer journey.
Some key features are built in to enable personalized customer experiences and lead generation, such as:
- Integrated customer engagement
- Prebuilt industry-specific analytics and use cases
- Channel-agnostic, customer-centric personalization engine
- Embedded marketer-friendly AI and predictive analytics
- Real-time cross-channel marketing automation
- Integrated customer intelligence and loyalty
222 results
UST Launches UST AlphaAINov 10, 2023 — UST, known for its transformative digital solutions, has recently unveiled UST AlphaAI—a comprehensive platform that consolidates the company's extensive AI-driven services, solutions, and technological advancements. This strategic initiative positions UST favorably within the dynamic AI industry by leveraging its deep technical expertise, sector-specific knowledge, and vast experiential insights. UST AlphaAI is set to further elevate the company's offerings, integrating scholarly insights with practical know-how to adeptly fulfill the evolving requirements of the market.
2 minute read
“Our AI is designed to complement human ingenuity, not to replace it.”Sep 29, 2023 — In an exclusive interview, SAPinsider sat down with John 'JG' Chirapurath, the Chief Marketing and Solutions Officer, SAP BTP and AI at SAP to discuss his background, role, and journey to joining SAP, the excitement surrounding BTP, SAP Build and its impact on customers, and AI at the core of SAP’s solutions. JG explains how the journey has already begun with initiatives like SAP Build and SAP Datasphere, and how they aim to continue this progression by fostering a robust ecosystem. JG says, "We will continue to introduce new products and clarify the productive routes one can take with SAP BTP. Our goal is to construct a practitioner-focused digital journey around our offerings since BTP primarily caters to individuals who are hands-on in their roles. These are the experiential individuals, the ones who actively explore what they can achieve with the product, driving technological decisions within their organizations. We strive to consistently win their trust and admiration with our superior products, partnerships, and services. Our focus is on the 'how' and 'what' instead of the direction, vision, and reasons."
Read to know more.
10 minute read
Getting Ready for AI with a Strong Data Management FoundationSep 27, 2023 — Garbage in, garbage out. We’ve all heard the adage applied to business process design, enterprise systems implementation, and really any scenario that has raw material as an input and a finished good as an output. The quality of the result depends on the quality of the inputs.
This has been true for decades when applied to data analytics, visualization, and decision-support. The most sophisticated algorithms cannot credibly inform decisions without reliable operational data as an input. And now, with the advent of AI, data quality is an even more stringent requirement.
For SAPinsiders, migrating to SAP S/4HANA presents an opportunity to address data quality while building a strong data foundation for AI applications. Additionally, fostering data literacy, addressing bias in AI models, and maintaining process integrity are vital for maximizing AI's potential. In conclusion, effective data management processes are essential to ensure quality inputs for AI-driven decision-making.
5 minute read
Precog Delivers Analytics-Ready Data — from EverywhereSep 8, 2023 — Data is essential for companies that want to work in a forward-thinking way, as organizations need information to power their analytics. However, many organizations struggle with data management. Most organizations surveyed in SAPinsider’s 2023 SAP Data Management Strategies Research Report said that their data management strategy meets their requirements either only partially, slightly, or did not at all meet their data requirements.
To address the data issues that many organizations face, innovative solutions provider Precog created a platform which automates the extraction and loading of API data sources. The platform leverages an AI based approach to automatically generate analytics-ready tables, endpoints, schemas, primary keys and much more needed for the automation of API data flows for analytics.
In this article, we will examine the benefits of Precog’s platform, and highlight some of the essential data management issues that it helps to address.
5 minute read
Microsoft Makes Strong Play to Drive AI TransformationAug 3, 2023 — Microsoft has been at the forefront of the AI revolution and is driving substantial AI transformations across multiple sectors. Recognizing the potential of AI to shape the future of computing, Microsoft intensified its focus on developing intelligent, responsible, and inclusive AI technologies that can augment human capabilities and productivity. Microsoft Cloud is powering AI transformation by integrating artificial intelligence capabilities into the Microsoft Cloud solutions that customers currently use, which enhance productivity, creativity, efficiency, and innovation. This integration embodies Microsoft’s vision of a co-pilot for every Microsoft Cloud experience while simplifying the process for organizations to construct their own co-pilot solutions utilizing the same stack and AI services that Microsoft has employed. Central to this conversation are two key points: the vital role of data as a catalyst for AI innovation, and the unique value of Microsoft's AI infrastructure.
The copilots and the AI capabilities built into every Microsoft Cloud experience are powered by Azure AI, the AI platform that organizations can use to build their own copilots. Azure AI furnishes a range of ready-made models and cloud services that aid developers and data scientists in constructing and training models for various use cases.
6 minute read
RFgen Revolutionizes Mobile Warehouse Data OperationsMay 16, 2023 — Warehouse and inventory operations present significant challenges for organizations in terms of ensuring data reliability and transparency. Addressing such complexities necessitates a comprehensive approach that integrates technology advancements and process refinement. RFgen, a distinguished provider of barcoding software solutions for mobile data collection, warehouse automation, and inventory management, specializes in resolving inventory issues in several industries, including manufacturing, food and beverage, aerospace and defense, life sciences, and oil and gas.
This Technology Brief will explore RFgen's highly reliable solution capabilities that are widely acknowledged in the industry. RFgen's solutions provide effortless integration with SAP and streamline inventory management, warehouse organization, and supply chain workflows. Customers also get the flexibility to deploy the server on-premise or in a public or private cloud, based on their specific needs, and benefit from cost savings and improved operational efficiency for their businesses
4 minute read
A Smarter Approach to IntercompanyMar 27, 2023 — Companies are constantly, merging, shifting, growing, and reorganizing across borders. Finance and accounting teams must coordinate transactions among different parts of the business, which often span between different geographic locations. These sectors each have their own tax laws and regulatory bodies to appease, which may be in flux. Many large multinational organizations also have a disparate and siloed technological ecosystem, which can make it difficult to get on the same page.
In this article, you will learn why it is important to have a global view of all financial activity, and how organizations can achieve that visibility worldwide in real-time. You will also learn the importance of going “Beyond Zero” when it comes to the financial close, and how organizations can ensure that their solutions will integrate seamlessly with the rest of their ERP landscape.
9 minute read
Lowering Operational Costs during High Inflation PeriodsMar 23, 2023 — Defraying Inflation As a small business owner, you understand the importance of being fiscally responsible and keeping your business afloat during difficult times. With the current pandemic and high inflation, many small businesses are struggling to make ends meet. Courtesy of SAPinsider, here are some tips on how to stay afloat while navigating these uncertain […]
3 minute read
Building a Digital Framework for the Supply ChainJan 18, 2023 — Companies need to align their strategic and operations plans and find ways to maximize their working capital investments to ensure that they get the products they want when they want them. They also need to orchestrate the transition from planning to execution, remove fixed lead times, and balance agility and efficiency. With fast and responsive production planning and scheduling scenarios that are closely linked to manufacturing execution, companies can generate production plans to fulfill demand and replenishment signals considering the production rules of manufacturing sites. This article focuses on the key enablers of demand-driven business planning with response and supply orchestration and how SAP solutions for inventory helps companies gather data and perform analyses to manage uncertainty and capitalize on opportunities.
8 minute read
How Digital Transformation Led to Quote-to-Cash Optimization for IBMOct 26, 2022 — Learn how to support an integrated, end-to-end process that helps drive our sales cycle to encourage innovation and provide clarity for customers, speed for the seller and efficiency for our administrative teams. SAPinsider sat down with Renee Hook, IBM’s Vice President of Global Quote-to-Cash Transformation, and Doug Watts, IBM’s CIO Quote-to-Cash SAP Lead, to discuss the transformation and what it meant for the business. Gone are the days when companies can spend five or six years to transform. There is an immediate need to focus on speed and agility in order to move quickly and course correct if needed. The process of digital transformation requires all teams and facets to buy in, especially business and technology stakeholders. This process can also help companies engage employees by simplifying processes, eliminating waste, automating repetitive tasks and integrating workflows. This example also holds valuable lessons on how to utilize automation and machine learning.
10 minute read