Hershey
2 results
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Transforming Trade Promotion Management at Hershey through Strategic Collaboration with PwC and SAP
The Hershey Company partnered with PwC to modernize its Trade Promotion Management processes using a cloud-based SAP platform, resulting in improved trade spend efficiency, higher forecast accuracy, and streamlined operations while enhancing user adoption and paving the way for future innovations.
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Driving Outperformance – Hershey, SAP, and PwC Managed Services Collaboration for a Data-Driven TPM System
Hershey, a leading consumer packaged goods company, undertook a strategic overhaul of its Trade Promotion Management (TPM) system to enhance its retail marketing strategies, including special pricing and in-store promotions. The transition to a cloud-based solution from an outdated TPM system was aimed at improving data reliability, pricing accuracy, and promotional effectiveness, thereby ensuring Hershey's…
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