by Deepa Salem, Vice President and Research Director, SAPinsider Data itself is a valuable raw material to drive business excellence and innovation today. Yet, managing this data to enable business process reliably and securely is a challenge. The challenge increases as more and more applications connect to SAP and either access and create data. While many factors are critical for creating a data-driven enterprise, master data governance is a critical foundation to ensure data integrity and to maintain a single source of truth for the organization. Organizational frustration can creep in with poor quality master data management, yet only 36% of respondents have MDM governance and policies in a SAPInsider research on Data Management and Data Warehousing in the Cloud. SAPInsider discussed the challenge of master data and a cloud-based master data governance solution called SimpleMDG with Matthew Phu, Chief Executive Officer at Laidon Group LLC, a Certified SAP Partner. Laidon’s main product, SimpleMDG, is an SAP Business Technology Platform solution for Master Data Governance. Watch the video of the conversation here:   [embed]https://vimeo.com/686369710[/embed]