Rapidly changing technologies are allowing finance professionals to emerge from their specialist “bubble” and become increasingly influential partners with their organizations’ C-level business leaders. Across industries, technology is driving new business models and enabling new competitors to enter the market faster than ever. Companies that empower their CFOs and finance organizations to be dynamic business partners and advisors on how to adapt profitably to these market forces enjoy better performance, including stronger and faster revenue and profit growth and increasing market share. This keynote address was delivered by SAP’s Thack Brown, General Manager and Global Head Line of Business Finance, and Gary Martinolli, Nestlé’s Global Business Solutions Manager — Finance and Control. They shared details on how SAP is helping customers adapt to today’s dynamic business environment affected by disruptive business models and innovations such as SAP S/4HANA, cloud, Big Data, predictive analytics, and machine learning. After reviewing one organization’s journey, a panel composed of additional clients and Finance Transformation leaders, including Steven Ehrenhalt, Principal and Global and US Leader of Finance Transformation, and John Steele, Principal and Head of the US SAP Finance Transformation Practice at Deloitte Consulting, discussed their real-world experiences on Finance in a digital world. [embed]https://sapinsideronline.wistia.com/medias/6arpkt56dn[/embed]