SAP Customer Experience Solutions
Intelligent CX technologies powered by 50 years of industry expertise.
Industry-tailored to meet critical business needs, intelligent customer experience (CX) supports end-to-end processes to help you get the most from your SAP software.
Fuel profitable growth and turn every customer interaction into a seamless, engaging experience by uniting your business processes end to end with customer experience solutions from SAP CRM and Customer Experience Solutions.
Make informed, AI-supported decisions at every stage of the customer journey with rich data and insights about your customers and your business—all at your fingertips.
Insights that put your customers at the center of your business
Make informed, AI-supported decisions at every stage of the customer journey with rich data and insights about your customers and your business—all at your fingertips.
Optimized
Connect all your processes, gain end-to-end visibility, and reduce friction across the enterprise.
Insightful
Empower your teams with real-time insights that help them build customer relationships and seize opportunities.
Impactful
Realize value and accelerate growth with AI that helps you anticipate customer needs and adapt to market uncertainty.
Feature Resources
SAP CX Customer Story: Bosch | SAP Business Unleashed
Florian Haustein from Bosch Power Tools discusses how the integration of AI and SAP has transformed their customer support operations by automating ticket handling, enhancing workflow efficiency, and promoting broader AI adoption across the company.
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Learn More about SAP Customer Experience
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SAP Sales Cloud + GROW with SAP: Explore Sales Process Transformation with Cloud ERP
GROW with SAP helps companies streamline everyday work processes, follow regulatory standards, and scale with greater ease. It also provides organizations a unique opportunity to understand and benchmark sales performance while gaining insight into sales process transformation. While the data from transactional processes are helpful for B2B sales organizations to understand sales performance, they need…
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How SAP’s Latest Cloud ERP Solution Empowers B2B Buyers
The SAP B2B Self-Service Portal streamlines operations in B2B sectors like manufacturing and wholesale by providing instant access to order information for buyers, reducing administrative burdens on sales teams and enhancing customer satisfaction, thus serving as a strategic first step in digital transformation.
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Analyzing the Economic Benefits of Using AI-Powered SAP CX Solutions Natively Connected to SAP ERP
ESG analyzed the economic benefits organizations realize when implementing SAP CX solutions integrated with SAP ERP systems. The study validates the enhanced customer experiences, cost reductions, productivity improvements, streamlined operations, and ROI from these connected solutions..
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How AI Can Maximize the Value of Your CX Solution
A look at AI features in SAP CX AI Toolkit and how they’ll enhance customer interactions by the end of 2024.
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Increased Efficiency for CPG Companies with SAP Revenue Growth Optimization Solution
Maximizing revenue potential while maintaining operational efficiency is a big challenge for businesses. Traditional approaches to managing promotional activities often fail to capture the full scope of revenue opportunities, resulting in missed profits and inefficient resource allocation. Key account managers, revenue growth managers, and promotion specialists are challenged by promotion plan optimization as it is…
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Integrating SAP S/4 HANA with SAP CX Solutions
In today’s highly competitive business world, creating unmatched customer experience is pivotal to the success of enterprises and gaining customer loyalty. SAP Customer Experience (SAP CX) range of solutions fulfills this need by connecting to core ERP systems like SAP S/4 HANA to provide contextualized data and most relevant information at the end-user’s point of…
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SAP CX AI Toolkit – An Accelerated Path to AI-driven Efficiency in Customer Experience
From day-to-day operational tasks, software testing, to being built-in via chatbots or copilots, AI is already playing a major role in the enterprise today. To help SAP users benefit from the power of AI, SAP Customer Experience (SAP CX) has launched the SAP CX AI Toolkit.
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SAP’s Approach to Pragmatic Composability in Commerce
Composable commerce adopts a modular strategy for digital commerce, enhancing the principles of modularity by enabling business users to design commerce experiences through low or high code platforms. Composability is a fundamental component of SAP’s comprehensive Customer Experience (CX) Strategy. SAP acknowledges the unique nature of each industry and enterprise, challenging the efficacy of generic,…
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The New Era of AI Powered Commerce – SAP’s AI capabilities for Intelligent CX
AI is transforming the commerce landscape by enabling organizations to achieve higher sales and stronger brand connections. It streamlines product catalog management, improves data accuracy, and delivers a more personalized shopping experience. AI offers a competitive advantage for retailers seeking intelligent growth through enhanced omnichannel fulfillment strategies, optimized product assortments, personalized recommendations, and resilient, sustainable…