SAP Customer Experience Solutions
Intelligent CX technologies powered by 50 years of industry expertise.
Industry-tailored to meet critical business needs, intelligent customer experience (CX) supports end-to-end processes to help you get the most from your SAP software.
Fuel profitable growth and turn every customer interaction into a seamless, engaging experience by uniting your business processes end to end with customer experience solutions from SAP CRM and Customer Experience Solutions.
Make informed, AI-supported decisions at every stage of the customer journey with rich data and insights about your customers and your business—all at your fingertips.
Insights that put your customers at the center of your business
Make informed, AI-supported decisions at every stage of the customer journey with rich data and insights about your customers and your business—all at your fingertips.
Optimized
Connect all your processes, gain end-to-end visibility, and reduce friction across the enterprise.
Insightful
Empower your teams with real-time insights that help them build customer relationships and seize opportunities.
Impactful
Realize value and accelerate growth with AI that helps you anticipate customer needs and adapt to market uncertainty.
Featured Resources
Reimagining Customer Experience with AI and Data-Driven InsightsDownload now! The SAPinsider CX Summit 2025 brought together leading voices from SAP, Deloitte, and global brands to explore how artificial intelligence, integrated data, and unified business systems are redefining customer engagement. Jessica Keehn, Chief Marketing Officer for SAP CX, and Eric van Rossum, SAP’s Chief Product Officer, shared how SAP’s “AI-first” and “suite-first” […]
1 minute readSAP CX Customer Story: Bosch | SAP Business UnleashedFlorian Haustein from Bosch Power Tools discusses how the integration of AI and SAP has transformed their customer support operations by automating ticket handling, enhancing workflow efficiency, and promoting broader AI adoption across the company.
1 minute readWin customers for life with AI: The new CX battlegroundCustomer experience (CX) is the battleground where brand loyalty and business success are won or lost. As enterprises — and individuals — we race to meet client and customer expectations that seem to evolve almost overnight. For most businesses, CX success comes down to how well you can offer two key things: First, digital self-serve options that are low friction and easy to use, and can help customers do as much as they need to on their own. And second, painless and efficient experiences when a customer needs to communicate with an employee. The sudden and massive acceleration of artificial intelligence (AI) into our lives changes how easy these goals are to fulfill. We’re on the cusp of a revolution in how companies engage with their customers, deliver personalized, efficient, and memorable experiences like never before, and improve those experiences with data-led insights.
Learn More about SAP Customer Experience
2 min readUnlock 726% ROI: Transform Customer Experience with SAP CX & AIWhy are your peers in the CX industry staying hush-hush about the benefits they’re seeing with SAP Customer Experience and AI? Because sharing the secret eliminates their competitive edge. If you’re ready to get the real scoop on the future of CX, join SAP, Enterprise Strategy Group and Carhartt during our exclusive online event and learn how you can take advantage of the game-changing strategies re-shaping the future of intelligent CX. ESG did the math on SAP CX + ERP Integration, and it’s a winning formula: A massive 726% ROI over five years—yes, you read that correctly: 726%! A “complexity killer” with an 80% reduction in tech headaches And superpowers that translate into a 25-90% efficiency boost In this can't-miss fireside chat, you'll discover the truth about: - A faster time to value: SAP CX integrates with SAP ERP like a dream—giving you faster insights and capabilities that empower your team to act with precision. - Lower Total Cost of Operations: Say goodbye to complexity, redundant processes, and IT headaches. - Continuous Innovation: AI-driven insights + seamless integration = enhanced customer experiences. - This is your blueprint for next-level business agility and AI hero-status.
1 min readSAP Sales Cloud + GROW with SAP: Explore Sales Process Transformation with Cloud ERPGROW with SAP helps companies streamline everyday work processes, follow regulatory standards, and scale with greater ease. It also provides organizations a unique opportunity to understand and benchmark sales performance while gaining insight into sales process transformation. While the data from transactional processes are helpful for B2B sales organizations to understand sales performance, they need more than data to enhance sales performance and processes. SAP Sales Cloud, now available as an entitlement to GROW with SAP premium subscribers, is a leading sales automation solution that focuses on improving sales performance and sales experience via intelligent features, optimized UI, and guided sales execution. Instead of old-fashioned transactional sales processes, SAP Sales Cloud uses data and AI to help sellers understand where to focus and what actions will yield the best results. This data sheet provides best practice examples on how organizations can maximize the value of their GROW with SAP investment. Companies can understand what makes high-performing sellers effective, identify opportunities to elevate and improve sales performance, and explore the top-line revenue impact of sales process transformation, simply by activating the SAP Sales Cloud entitlement. See how customers with S/4 HANA and SAP Sales Cloud have achieved: - 38% reduction of sales cycle duration - 12% increase in opportunity win rate - 42% automation of previously manual sales processes
1 min readSmart Selling Using AI and Data to Meet Modern Sales ChallengesThe tenures of B2B CROs and sales leaders continue to decline, and the percentage of sales representatives achieving their quotas is also on the downtrend. The reasons are many and varied, but one significant factor is that with the vast amount of information available on the internet, today’s purchasers are already 70% through the buying cycle before they even engage with a seller. This trend complicates the process of attracting new customers as buyers now prefer to work with sellers who are seen as trusted partners. As a result, buying cycles are becoming increasingly complex, involving more decision-makers and stakeholders who need to be satisfied. Enterprises also face the challenge of retaining top sales talent with the skills to effectively communicate the benefits of sophisticated products and services. Many sales metrics are commonly used to measure sales teams, but only a few directly link to whether sales teams will achieve their targets. The first two are the average number of deals a representative can effectively manage at one time—or in sales vernacular, “how many at bats”—and the win rate to assesses the percentage of successfully closed deals. Another is the average size of an opportunity in terms of revenue. And finally, the time it takes to close an opportunity, sometimes referred to as sales velocity, plays a significant role in determining the effectiveness and efficiency of sales teams.
3 min readHow SAP’s Latest Cloud ERP Solution Empowers B2B BuyersThe SAP B2B Self-Service Portal streamlines operations in B2B sectors like manufacturing and wholesale by providing instant access to order information for buyers, reducing administrative burdens on sales teams and enhancing customer satisfaction, thus serving as a strategic first step in digital transformation.
1 min readAnalyzing the Economic Benefits of Using AI-Powered SAP CX Solutions Natively Connected to SAP ERPESG analyzed the economic benefits organizations realize when implementing SAP CX solutions integrated with SAP ERP systems. The study validates the enhanced customer experiences, cost reductions, productivity improvements, streamlined operations, and ROI from these connected solutions..
2 min readIncreased Efficiency for CPG Companies with SAP Revenue Growth Optimization SolutionMaximizing revenue potential while maintaining operational efficiency is a big challenge for businesses. Traditional approaches to managing promotional activities often fail to capture the full scope of revenue opportunities, resulting in missed profits and inefficient resource allocation. Key account managers, revenue growth managers, and promotion specialists are challenged by promotion plan optimization as it is […]
2 min readIntegrating SAP S/4 HANA with SAP CX SolutionsIn today’s highly competitive business world, creating unmatched customer experience is pivotal to the success of enterprises and gaining customer loyalty. SAP Customer Experience (SAP CX) range of solutions fulfills this need by connecting to core ERP systems like SAP S/4 HANA to provide contextualized data and most relevant information at the end-user’s point of need.- 2 min readSAP CX AI Toolkit – An Accelerated Path to AI-driven Efficiency in Customer ExperienceFrom day-to-day operational tasks, software testing, to being built-in via chatbots or copilots, AI is already playing a major role in the enterprise today. To help SAP users benefit from the power of AI, SAP Customer Experience (SAP CX) has launched the SAP CX AI Toolkit.
2 min readSAP’s Approach to Pragmatic Composability in CommerceComposable commerce adopts a modular strategy for digital commerce, enhancing the principles of modularity by enabling business users to design commerce experiences through low or high code platforms. Composability is a fundamental component of SAP’s comprehensive Customer Experience (CX) Strategy. SAP acknowledges the unique nature of each industry and enterprise, challenging the efficacy of generic, one-size-fits-all solutions for most businesses. SAP's unique approach to composable commerce, through its offering SAP Commerce Cloud, provides flexibility, accommodating everything from traditional to advanced requirements. This enables businesses to safeguard their investments while maintaining the ability to adapt. SAP Commerce Cloud composable offering presents a unique approach to composability and enables merchants to customize their commerce experiences to suit their specific needs at any point in their digital evolution, maintaining flexibility for future adaptations. By leveraging SAP's advanced solutions alongside those from partners on a solid and proven platform, users of SAP Commerce Cloud can expand and refine the system's capabilities to match their particular business objectives, both currently and moving forward. This approach not only boosts profitability and agility but also provides a strong, scalable "digital anchor" backed by a wide-ranging, pre-integrated, and certified partner network. SAP’s commitment to ongoing innovation allows merchants to focus on delivering superior customer experiences instead of wrestling with the integration of basic, mismatched solutions not designed for large-scale cooperation.
2 min readThe New Era of AI Powered Commerce – SAP’s AI capabilities for Intelligent CXAI is transforming the commerce landscape by enabling organizations to achieve higher sales and stronger brand connections. It streamlines product catalog management, improves data accuracy, and delivers a more personalized shopping experience. AI offers a competitive advantage for retailers seeking intelligent growth through enhanced omnichannel fulfillment strategies, optimized product assortments, personalized recommendations, and resilient, sustainable supply chains. Companies integrating AI into their operations are better equipped to make informed decisions and scale efficiently. The SAP CX AI Toolkit is a unified generative AI platform that leverages data from various SAP products. Developed using proprietary AI models and fine-tuned large language models (LLMs), it integrates key functionalities of SAP Commerce Cloud. The toolkit automates labor-intensive tasks and swiftly analyzes enterprise-wide data. SAP's trusted AI capabilities ensure secure data retrieval and integrate third-party productivity applications with context grounding, PII obfuscation, and bias prevention. Data is handled safely before processing by a partner LLM, and no customer data is stored within LLMs, preventing its use in training these models.
