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Dive into the most talked-about themes shaping the SAP ecosystem right now. From cross-industry innovations to region-spanning initiatives, explore curated collections that spotlight what’s trending and driving transformation across the SAP community.

Featured Content
Topics

Explore critical topics shaping today’s SAP landscape—from digital transformation and cloud migration to cybersecurity and business intelligence. Each topic is curated to provide in-depth insights, best practices, and the latest trends that help SAP professionals lead with confidence.

Regions

Discover how SAP strategies and implementations vary across global markets. Our regional content brings localized insights, regulations, and case studies to help you navigate the unique demands of your geography.

Hot Topics

Dive into the most talked-about themes shaping the SAP ecosystem right now. From cross-industry innovations to region-spanning initiatives, explore curated collections that spotlight what’s trending and driving transformation across the SAP community.

SAP Emarsys

Upcoming Events

SAPinsider Las Vegas 2026
Mar 16-19, 2026Las Vegas, Nevada, NV
12 results
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New Look Powers Hyper-Personalized Customer Journeys Through SAP Commerce CloudDec 10, 2025  —  New Look has successfully migrated to the SAP Commerce Cloud, integrating their existing systems to enhance customer experiences through hyper-personalization and real-time analytics.
2 minute read
SAP Data and AI for SAP CX
How BMW KSA Uses SAP CDP for AI-Driven PersonalizationNov 24, 2025  —  Mohamed Yousuf Naghi Motors has successfully implemented SAP solutions to unify its customer data, enabling real-time engagement and targeted marketing strategies that reduced ad spend by 50% while improving conversion rates.
2 minute read
image of people shopping in Tokyo, Japan | loyalty management, SAP
SAP launches loyalty management solution to strengthen retailer-customer relationshipsJan 10, 2025  —  Announced at Retail’s Big Show, the flagship industry event hosted by the National Retail Federation, SAP announced a new loyalty management solution aimed at retailers and consumer packaged goods companies, which is due to be released H2 of 2025. This news follows SAP’s recent announcement which saw the giant unveil the general availability of the […]
3 minute read
Miramar
Hong Kong Conglomerate Miramar Group Transforms CX with SAP EmarsysJan 22, 2024  —  Miramar Group has announced it is leveraging SAP Emarsys to advance its customer experience operations
2 minute read
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SAP Expands Business AI Capabilities with Q4 2025 ReleaseFeb 5  —  SAP introduced new Business AI capabilities in its fourth-quarter 2025 release, including the SAP-RPT-1 forecasting model, EU AI Cloud, expanded Snowflake integration, and deeper Joule automation across enterprise workflows
3 minute read
4 Key Uses of SAP Business AI in eCommerceSep 11, 2025  —  SAP Business AI enhances eCommerce by optimizing audience segmentation, personalizing product recommendations, automating catalog descriptions, and streamlining sales order processes, positioning retailers for competitive success in a rapidly changing retail landscape.
2 minute read
Case Study: Integrated SAP CX Solutions Addresses Complex Marketing ChallengesOct 9, 2024  —  A Europe’s cloud-based invoicing company had a complex service portfolio which limited their marketing potential. Check how we solved their challenge leveraging SAP Sales Cloud, SAP Service Cloud, and SAP Emarsys Customer. Result? The deployed integrated SAP CX solution enabled them to capture at-risk subscribers and significantly improve churn rates. Get detailed insights about the engagement by filling in the quick form!
1 minute read
Turbocharge SAP Analytics Through No-Code Data IntegrationJul 10, 2024  —  SAP’s enterprise software is used by 80% of the world’s Fortune 500 companies and 98% of the world’s most valuable brands. Whether a company is using SAP’s ERP, supply chain, spend management or human resource solutions, your data is useless if you can’t analyze it.
4 minute read
How Intelligent CX Can Improve Customer ExperienceOct 22, 2024  —  This year’s SAP CX LIVE highlighted customers using intelligent CX features to enrich customer interactions and the quality of their service.
2 minute read
Integrated Customer EngagementAug 6, 2024  —  By quickly deploying integrated, personalized cross-channel campaigns at scale without the need for custom development, you can reach customers fast and accelerate time to value.
1 minute read