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Featured Content
Topics

Explore critical topics shaping today’s SAP landscape—from digital transformation and cloud migration to cybersecurity and business intelligence. Each topic is curated to provide in-depth insights, best practices, and the latest trends that help SAP professionals lead with confidence.

Regions

Discover how SAP strategies and implementations vary across global markets. Our regional content brings localized insights, regulations, and case studies to help you navigate the unique demands of your geography.

Hot Topics

Dive into the most talked-about themes shaping the SAP ecosystem right now. From cross-industry innovations to region-spanning initiatives, explore curated collections that spotlight what’s trending and driving transformation across the SAP community.

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SAPinsider Las Vegas 2026
Mar 16-19, 2026Las Vegas, Nevada, NV
5 results
a-person-is-using-a-pos-machine-in-a-store-with receipt SAP Business AI Q4 2025
Cross Industry
SAP Business AI Q4 2025 Update Embeds Intelligence into Enterprise WorkflowsFeb 23  —  SAP’s Q4 2025 SAP Business AI release embeds AI directly into spend management, procurement, and customer experience workflows, signaling a shift toward operational AI inside enterprise systems.
3 minute read
Customer uses credit card_ SAP Engagement Cloud
Cross Industry
SAP Rebrands Emarsys as SAP Engagement Cloud, Adds Enterprise EditionFeb 19  —  SAP has renamed Emarsys to SAP Engagement Cloud, introducing an Enterprise Edition with expanded governance and AI capabilities. The move ties real-time ERP data directly to customer engagement.
2 minute read
Hangers in a clothes store
Fashion and Apparel
New Look Powers Hyper-Personalized Customer Journeys Through SAP Commerce CloudDec 10, 2025  —  New Look has successfully migrated to the SAP Commerce Cloud, integrating their existing systems to enhance customer experiences through hyper-personalization and real-time analytics.
2 minute read
SAP Data and AI for SAP CX
Automotive
How BMW KSA Uses SAP CDP for AI-Driven PersonalizationNov 24, 2025  —  Mohamed Yousuf Naghi Motors has successfully implemented SAP solutions to unify its customer data, enabling real-time engagement and targeted marketing strategies that reduced ad spend by 50% while improving conversion rates.
2 minute read
image of people shopping in Tokyo, Japan | loyalty management, SAP
Retail and eCommerce
SAP launches loyalty management solution to strengthen retailer-customer relationshipsJan 10, 2025  —  Announced at Retail’s Big Show, the flagship industry event hosted by the National Retail Federation, SAP announced a new loyalty management solution aimed at retailers and consumer packaged goods companies, which is due to be released H2 of 2025. This news follows SAP’s recent announcement which saw the giant unveil the general availability of the […]
3 minute read