Mar 16-19, 2026Las Vegas, Nevada, NV
SAP Marketing Automation
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
Typically, marketing automation automates tasks such as:
- Customer data management and maintenance
- Audience targeting and segmentation
- Generating, nurturing, and scoring leads
- Ensuring GDPR and other compliance requirements
- Applying analytics to optimize content and marketing strategies
- A/B testing of content and messages to improve conversion rates
- Increased audience retention
SAP Marketing Automation
SAP provides marketing automation capabilities as part of CRM solutions that are easy-to-use, web-based, and available on a subscription basis. Marketers can analyze, plan, execute, and measure all marketing activities. Some of the features include:
- Marketing resource management
- Segment and list management
- Campaign management
- Trade promotion management
- Lead management
- Marketing analytics
mySAP CRM also supports several industry-specific processes with functionality designed to meet the individual needs of diverse industry groups.
SAP Marketing Cloud
SAP Marketing Cloud enables marketers to understand the real-time intent of individual customers to dynamically deliver contextually relevant experiences across channels, devices, and throughout the entire customer journey.
Some key features are built in to enable personalized customer experiences and lead generation, such as:
- Integrated customer engagement
- Prebuilt industry-specific analytics and use cases
- Channel-agnostic, customer-centric personalization engine
- Embedded marketer-friendly AI and predictive analytics
- Real-time cross-channel marketing automation
- Integrated customer intelligence and loyalty
222 results
Democratizing AI-Powered Automation with UiPathOct 3, 2023 — In this fast-paced modern world, companies frequently rush to incorporate cutting-edge technologies into their workflows, battling the challenges of labor-intensive tasks, interfacing with older software, and overseeing manual operations. However, it's essential to understand that Generative AI represents only one component of a broader digital transformation. When combined with enterprise automation, businesses can truly harness the immense potential of Generative AI.
UiPath specializes in automation, with a longstanding focus on Robotic Process Automation (RPA). Since the beginning, Artificial Intelligence has been an integral component of its offerings. The primary architecture of UiPath’s initial software suite is AI-driven, reflecting its sustained commitment to AI innovation. However, while AI is foundational to UiPath’s operations, the company specifically veered away from a generic AI model, focusing on purpose-driven AI tailored for optimal automation utility. The company is now also integrating Generative AI throughout the UiPath Platform, seamlessly blending it with the essential data, context, governance, and controls required for its effective and safe deployment in enterprise environments. The UiPath Platform combines the robust capabilities of Generative AI with specialized AI models powered by automation. The integration between Generative AI and specialized models, grounded in authentic business data, equips automation robots to comprehend, rationalize, and innovate.
9 minute read
SAP’s AI Copilot Joule: Implications for FinanceSep 29, 2023 — Joule by SAP represents a transformative step in enhancing AI and human collaboration within the finance sector. With its extensive integration into SAP’s suite of applications and addressing the challenges and needs highlighted by SAPinsider benchmark research, Joule is positioned to significantly impact finance teams using SAP systems. It aims to increase productivity by providing smarter insights, enhancing risk management, optimizing finance processes, aiding in strategic planning with advanced analytics, and assisting in compliance and risk mitigation.
4 minute read
Cleansing and Migrating Data into SAP S/4HANA with Data Migration International / JiVSSep 27, 2023 — Many SAP organizations have yet to begin their SAP S/4HANA migrations – many of them have yet to even enact a planning phase. These organizations are likely to run into significant challenges as they attempt to migrate their data from legacy system. Each company will have their own unique challenges but will want similar outcomes – cleaned and harmonized data that is moved to SAP S/4HANA quickly.
To help these organizations meet their goals, Data Migration International and their product JiVS provide a platform that simultaneously cleanses and migrates data by focusing only on what is essential. This platform ensures compliance and minimizes downtime. Data Migration International is powered by AI and automation capabilities that help speed up time to value. This platform can help organizations minimize technical debt while bolstering data quality – all while ensuring that they meet the 2027 SAP end of maintenance deadline.
7 minute read
Transforming Invoice Management in SAP with Insights from OpenText’s Matthias NiessenSep 12, 2023 — Invoice management is an essential operation for many businesses, yet all too often these functions are handled manually. This can cause payment discrepancies, processing issues, delayed payments, and limited visibility. These challenges grow even worse as many companies process invoices manually across multiple systems external to SAP ERP.
To help address these challenges, OpenText introduced Vendor Invoice Management (VIM). VIM simplifies the reception, validation, routing, and monitoring of vendor invoices, promoting collaboration within the invoice-to-pay process.
To help give SAP organizations a window into VIM and automated invoicing, SAPinsider analyst Ogo Nwanyanwu interviewed Matthias Niessen, Solution Manager at OpenText. He shared valuable insights regarding the challenges many companies face in automating the flow of invoices.
4 minute read
Top SAP Analytics Cloud Q3 2023 Quarterly Release Updates for Finance TeamsSep 8, 2023 — Many finance teams within SAP organizations face a similar struggle – essential business processes are frequently siloed and disjointed and require manual interventions on a regular basis. This not only takes significant time and financial resources, but it introduces the possibility of errors. Finance teams must utilize advanced tools and solutions to keep pace with the ever-growing demand for insights from business leaders.
To help these finance teams, SAP unveiled its most recent round of updates with its SAP Analytics Cloud Q3 2023 quarterly release. These updates not only streamline financial planning and analysis, but also empower teams to generate precise insights for informed decision-making.
To examine what this update entails and how that affects finance teams, SAPinsider spoke to Pras Chatterjee, Senior Director of Product Marketing for FP&A at SAP focusing on SAP Analytics Cloud and SAP BPC. He shared his top recommendations for finance professionals from this release.
4 minute read
SAP AI – “Built for Business”Jun 23, 2023 — In the ever-evolving world of technology, artificial intelligence (AI) is taking center stage. The potential of generative AI and Large Language Models (LLMs) are fueling corporate dialogues and making headlines. However, as exciting as these cutting-edge technologies may be, translating these groundbreaking technologies into tangible business benefits poses a considerable challenge for organizations which are primarily due to the gaps in organizations in terms of harnessing these AI capabilities to their full potential. While the journey towards AI integration is unique for every customer, the industry is just beginning to scratch the surface of generative AI.
This tech brief focuses on SAP's strong AI strategy that seeks to distinguish SAP in a market filled with general-purpose AI solutions by focusing on the specific needs of businesses and their processes, and stands on three key pillars: built-in, relevant, and responsible AI, with an overarching message that their AI is "built for business".
7 minute read