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Consumer products refer to products purchased by the average consumer for consumption. Some examples of consumer products are food, beverages, clothing, and gasoline. The consumption of consumer products is vital to promoting economic growth, it accounts for about two-thirds of trade in the world economy.
SAP Consumer Products are helping companies to exceed the diverse expectations of consumers, while enabling sustainability and profitability growth. Innovative technologies like loT and AI are helping to revolutionize internal processes while maximizing speed and scalability.
SAP Consumer Products Key Capabilities:
Consumer products refer to products purchased by the average consumer for consumption. Some examples of consumer products are food, beverages, clothing, and gasoline. The consumption of consumer products is vital to promoting economic growth, it accounts for about two-thirds of trade in the world economy.
SAP Consumer Products are helping companies to exceed the diverse expectations of consumers, while enabling sustainability and profitability growth. Innovative technologies like loT and AI are helping to revolutionize internal processes while maximizing speed and scalability.
SAP Consumer Products Key Capabilities:
- Consumer data and insights. Cloud-based AI powered analytics to gain greater understanding of each shopper.
- Sustainable products. Full product transparency of raw materials, treatment, packaging, and delivery through QR codes and other means.
- Omnichannel shopping. Seamless omnichannel experiences by investing in e-commerce, data management, marketing, and omnichannel fulfillment solutions.
- Supply chain resilience. Modernizing the supply chain through loT sensors, blockchain, integrated data, and real-time analytics.
SAP Consumer Product Technology and Solutions include:
- Product innovation. Includes product design for faster time to market, product development and recipe formulation, feedback inspired innovation and product experiences, product safety and compliance, and environmental impact and zero-waste commitments.
- Goods manufacturing. Smart manufacturing with industry 4.0 capabilities, full visibility across supply production inventory and demand, reduced environment health and safety risks, predictive asset analytics and preventative maintenance, sustainable manufacturing, and reduced resource consumption.
- CPG supply chain. Integrated supply chain planning and execution, smart warehouse and transportation management, open collaborative supplier and logistics networks, end-to-end supply chain transparency with track and trace, and reduced carbon footprint and improved supply chain sustainability.
- Marketing, sales, and customer experience. 360-degree customer views and real-time CPG analytics, omnichannel commerce and customer service, intelligent micro-segmentation and seamless customer journeys, marketing performance and spend management, value-added services, and subscription billing management.
Featured SAP Consumer Product Solutions are:
- SAP Responsible Design and Production
- SAP Logistics Business Network
- SAP S/4HANA
Key considerations for SAPinsiders are:
- Why Today’s Economy Demands a New Mindset. This article explains how it requires a fundamental shift in mindset to create value through improved experiences successfully. Learn the four common traits exhibited by organizations that have mastered the experience economy.
- Breakthru Beverage Uses E-Commerce to Expand Distribution. Read this member insight to see how Breakthru Beverage Group, a North American distributor of wine, sprits, and beer has a core mission is to be the best and most assessable distributor in the industry to work with. They are able to adopt quickly to the changing demand patterns due to the end-to-end SAP Commerce Cloud and SAP Data Cloud solutions.
- Evaluating Customer Experience with SAP C/4HANA for Consumer Goods and Retail. Read this insight to see how consumer packaged goods (CPG) companies and retailers are experimenting with new human-centric experiences to better engage their customers, creating high value, faster growth, and better ROI.
106 results
Q&A: Why Kyocera Chose SAP Cloud ERP Private to Reduce Risk and Modernize Its Operating ModelFeb 11 — Kyocera International’s ERP platform leader explains why the company chose SAP Cloud ERP Private to reduce operational risk, modernize governance, and support a scalable operating model.
5 minute read
Design-Led HR: What Vitra’s SAP SuccessFactors Journey Teaches Us About People-Centric InnovationJan 20 — Vitra has reinvented its HR processes by implementing SAP SuccessFactors with a focus on design principles like simplicity and usability, transforming fragmented systems into an intuitive experience that enhances employee engagement and reflects the company's core values.
2 minute read
Custom Artificial Intelligence: The Key to Competing and Growing Toward 2026Jan 15 — As businesses in Mexico and Latin America adapt to AI by 2026, they focus on integrating it intelligently into their processes for enhanced analytics, decision-making, and operational efficiency, with personalized AI emerging as crucial for resilience and innovation.
2 minute read
Scalable Consumer Packaged Goods Company Automates with SAP S/4HANA Dec 4, 2025 — A consumer packaged goods company adopted S/4HANA on AWS to streamline operations across the U.S. and Mexico, significantly improving financial processes, real-time data visibility, and automation, while establishing a unified global platform for future growth.
2 minute read
Daikin Modernizes Order Management with SAP-Native DataXstream OMS+Dec 3, 2025 — Daikin Comfort Technologies has chosen DataXstream’s OMS+ platform to enhance point-of-sale and order management capabilities while transitioning to SAP S/4HANA Cloud for improved customer experience and operational scalability.
2 minute read
Syntegon Streamlines IT Infrastructure by Migrating to the SAP CloudDec 1, 2025 — German packaging-machine manufacturer Syntegon has successfully completed a five-month migration by moving its ERP systems to the SAP Cloud via SAP Cloud ERP Private (RISE with SAP), achieving standardization across its operations and significantly improving its IT infrastructure.
3 minute read
Chemical Executives Projections & Priorities for 2025/26Nov 28, 2025 — The chemicals industry is cautiously optimistic about 2025, following a challenging 2024. Executives are navigating a high degree of uncertainty, with performance expectations closely linked to GDP growth and consumer confidence. Stability and predictability are crucial for the industry's outlook.
1 minute read
Life Sciences Projections & Priorities for 2025/26Nov 28, 2025 — Top-line growth is expected primarily through volume increases of established products and brands, as well as acquisitions. Mergers & Acquisitions (M&A) are seen as the preferred growth strategy, while geographical expansion is less relevant due to geopolitical risks. The study highlights the importance of AI innovations, cost control, and global regulatory harmonization.
1 minute read