Consumer Products

Consumer products refer to products purchased by the average consumer for consumption. Some examples of consumer products are food, beverages, clothing, and gasoline. The consumption of consumer products is vital to promoting economic growth, it accounts for about two-thirds of trade in the world economy.

SAP Consumer Products are helping companies to exceed the diverse expectations of consumers, while enabling sustainability and profitability growth. Innovative technologies like loT and AI are helping to revolutionize internal processes while maximizing speed and scalability.

SAP Consumer Products Key Capabilities:

Consumer data and insights. Cloud-based AI powered analytics to gain greater understanding of each shopper.
Sustainable products. Full product transparency of raw materials, treatment, packaging, and delivery through QR codes and other means.
Omnichannel shopping. Seamless omnichannel experiences by investing in e-commerce, data management, marketing, and omnichannel fulfillment solutions.
Supply chain resilience. Modernizing the supply chain through loT sensors, blockchain, integrated data, and real-time analytics.

SAP Consumer Product Technology and Solutions include:

Product innovation. Includes product design for faster time to market, product development and recipe formulation, feedback inspired innovation and product experiences, product safety and compliance, and environmental impact and zero-waste commitments.
Goods manufacturing. Smart manufacturing with industry 4.0 capabilities, full visibility across supply production inventory and demand, reduced environment health and safety risks, predictive asset analytics and preventative maintenance, sustainable manufacturing, and reduced resource consumption.
CPG supply chain. Integrated supply chain planning and execution, smart warehouse and transportation management, open collaborative supplier and logistics networks, end-to-end supply chain transparency with track and trace, and reduced carbon footprint and improved supply chain sustainability.
Marketing, sales, and customer experience. 360-degree customer views and real-time CPG analytics, omnichannel commerce and customer service, intelligent micro-segmentation and seamless customer journeys, marketing performance and spend management, value-added services, and subscription billing management.

Featured SAP Consumer Product Solutions are:

SAP Responsible Design and Production
SAP Logistics Business Network
SAP S/4HANA

Key considerations for SAPinsiders are:

Why Today’s Economy Demands a New Mindset. This article explains how it requires a fundamental shift in mindset to create value through improved experiences successfully. Learn the four common traits exhibited by organizations that have mastered the experience economy.
Breakthru Beverage Uses E-Commerce to Expand Distribution. Read this member insight to see how Breakthru Beverage Group, a North American distributor of wine, sprits, and beer has a core mission is to be the best and most assessable distributor in the industry to work with. They are able to adopt quickly to the changing demand patterns due to the end-to-end SAP Commerce Cloud and SAP Data Cloud solutions.
Evaluating Customer Experience with SAP C/4HANA for Consumer Goods and Retail. Read this insight to see how consumer packaged goods (CPG) companies and retailers are experimenting with new human-centric experiences to better engage their customers, creating high value, faster growth, and better ROI.