Carhartt’s Move to SAP S/4HANA

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Key Takeaways

⇨ Carhartt chose SAP Commerce Cloud to transform customer experience

⇨ Now the company is operating on enhanced order-to-cash processes

⇨ Ordering and fulfillment have become smoother for customers and the business

SAP Client: Carhartt Inc., a workwear apparel brand, established in 1889.

Challenge: Carhartt’s IT landscape held the company back from many new revenue opportunities. It couldn’t capitalize on the peak sales days important to its growing consumer base.

Initiative: Carhartt needed to build the resilience to live up to its legacy and provide products for the people who depend on them, whether for work, play, or fashion.

Solution: Embedding resiliency into order-to-cash processes, Carhartt recently implemented SAP S/4HANA. This new, intelligent foundation for core business processes, including ERP, empowered the company to take advantage of software that could bring Carhartt into the future. Chief among them is the SAP Commerce Cloud solution. Carhartt chose SAP Commerce Cloud to transform experiences for customers—and the business. Now, Carhartt is operating on enhanced order-to-cash processes, which has smoothed ordering for customers and fulfillment for the business.

Benefits: Connecting customers with products faster and more reliably.

With SAP Commerce Cloud, Carhartt customers can find and purchase the right products faster than ever. Pages on Carhartt’s e-commerce site load quickly, and fewer shoppers abandon their product searches and carts.

Previously, the company had measured the time it took pages to load in seconds. Now, it’s taking that measurement in milliseconds. Today, there’s just 150 to 200 milliseconds of loading time between each page.

Next Steps: Sights set on improvements to the entire customer experience. This includes experiences in Carhartt’s retail stores, where the company plans to use SAP Commerce Cloud to enable customers to buy online and pick up in store, also known as BOPIS.

Client remarks: Carhartt’s job is to get products into the hands of hardworking folks, when and how they want them. SAP Commerce Cloud helps us do just that.

Donavan Marchywka

Director, Digital Solutions, Carhartt Inc.


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