SAP’s Southeast Asia Leadership Appointments Put Focus on Cloud Execution

SAP named Saket Ranjan head of Corporate, SAP Southeast Asia, and Sianto Wongjoyo managing director for SAP Indonesia in two senior leadership appointments effective Feb. 3, 2026. The moves are intended to strengthen SAP’s regional execution model by sharpening accountability for cloud adoption, customer delivery and partner-led growth across Southeast Asia.

Ranjan joined SAP in January 2026 from Avanade. His LinkedIn profile indicates he brings more than two decades of experience spanning cloud platforms, enterprise applications, go-to-market execution and regional delivery leadership, with full P&L responsibility and accountability for scaling operations across Southeast Asia.

In his new role at SAP, Ranjan will lead SAP’s Corporate segment across Southeast Asia from Singapore. The Corporate segment focuses on upper midmarket and large enterprise customers, leveraging partner networks to support adoption of cloud- and AI-enabled solutions across the region.

Ranjan said, “I am thrilled to join SAP, an organization that has the technology, expertise and footprint to support customers in achieving tangible business outcomes in this digital-first era,” adding that aligning SAP’s technology with customer growth ambitions and leveraging the partner ecosystem would be central to supporting innovation across Southeast Asia.

Indonesia Leadership Appointment Highlights Market Significance

Sianto Wongjoyo joined SAP in January this year, and brings over 25 years of business leadership experience, including more than 11 years in senior leadership roles across Indonesia and Southeast Asia, according to his LinkedIn profile.

Previously, he served as director and country lead for enterprise commercial business for Microsoft in Indonesia, leading cloud, data and AI transformation initiatives and managing Microsoft’s cloud business and customer experience in the market.

At SAP, he will oversee strategy, operations and customer success across SAP Indonesia, including driving business growth and scaling innovation through cloud- and data-driven solutions in partnership with SAP’s local ecosystem.

“Indonesia’s digital economy is one of the fastest-growing in Southeast Asia, and I am excited to bring my experience to lead SAP Indonesia during a pivotal moment in the adoption of AI and cloud technologies. I look forward to helping Indonesian customers leverage the latest innovations to drive meaningful business transformations,” Wongjoyo said.

Commenting on the appointments, Liher Urbizu, president and managing director, SAP Southeast Asia, said, “Southeast Asia continues to be a front-runner in technology innovation and the adoption of AI and cloud technologies. These leadership appointments reflect our mission to empower customers across Indonesia and Southeast Asia to embed intelligence into every workflow — from finance to supply chain to professional services — to deliver true business impact.”

What This Means for SAPinsiders

Regional leadership is central to execution. Both appointments draw on leaders with deep, region-specific operating experience, reinforcing SAP’s emphasis on localized accountability. Ranjan’s prior P&L and go-to-market leadership across Southeast Asia, alongside Wongjoyo’s long-standing leadership in Indonesia, aligns execution closely with market realities.

Cloud and AI anchor market expansion. Each role builds directly on prior experience leading cloud, data and AI adoption at scale. SAP is placing leaders with hands-on experience in cloud execution and customer transformation in charge of driving growth across diverse Southeast Asian markets.

The Corporate segment gains sharper focus. Ranjan’s background in leading large enterprise and upper midmarket transformation programs positions SAP’s Corporate segment for partner-led, enterprise-scale execution. This reflects SAP’s intent to match segment leadership with proven experience managing complexity, scale and ecosystem coordination.