Meet the Speakers
Wednesday, September 9, 2026 at 11:00 AM ET
B2B buyers now expect the same speed, relevance, and ease they get from consumer shopping experiences — and manufacturers who can’t deliver risk losing deals to competitors who can. Boston Scientific turned ecommerce into a growth engine, boosting revenue, customer satisfaction, and sales efficiency, by making product discovery faster, smarter, and more personalized. Their journey shows what’s possible when AI-powered search and intent-driven discovery replace static catalogs and clunky search bars.
Join Deirdre Peters of Boston Scientific, along with experts from Coveo and SAP, as they share insights on how AI-powered commerce experiences are transforming product discovery and driving measurable business outcomes. Attendees will get an inside look at how a leading medical device company modernized its digital commerce strategy — and practical guidance for applying these lessons to their own organizations.
Why Attend:
- Learn how Boston Scientific evolved from traditional catalogs to AI-powered, intent-driven search
- Discover real results: higher revenue, fewer service inquiries, and happier sales reps
- Understand why most AI initiatives stall — and how commerce leaders break through
- Gain perspectives from Coveo and SAP on scaling AI-powered commerce and delivering personalized customer experiences across the buying journey
- Hear directly from practitioners and industry experts who have led this transformation firsthand
- Walk away with actionable strategies to apply AI-driven product discovery within your own B2B commerce environment
Sponsored by:
