Meet the Author
Deirdre Peters
I am a commercial transformation leader passionate about helping organizations evolve how they serve customers, empower employees, and drive growth. Over the past 15+ years, I have led global digital, commerce, customer experience, CRM, sales enablement, and AI initiatives across healthcare, retail, consumer products, and technology. My career has spanned leadership roles at Boston Scientific, Nike/Converse, CJ Affiliate, Vistaprint, and Staples, where I have consistently focused on turning business strategy into measurable outcomes through technology, customer-centricity, and organizational change. Today, I lead Global Digital Experience at Boston Scientific, with responsibility for digital commerce, CRM, sales enablement, customer experience, and emerging AI capabilities. I have helped transform the organization from traditional, manual customer interactions to modern digital experiences that generate meaningful incremental revenue, accelerate customer adoption, and create lasting competitive advantage. What energizes me most is transformation. I love helping organizations navigate change, building alignment across diverse stakeholder groups, and creating momentum around a shared vision. Throughout my career, I have found that successful transformation is rarely about technology alone but truly is about earning trust, developing champions, and helping people see new possibilities. My leadership style is rooted in empathy, curiosity, and accountability. I believe the most impactful leaders listen first, bring people along on the journey, and create environments where teams can do their best work. Whether leading global initiatives, building high-performing teams, or driving enterprise-wide adoption of new capabilities, I am motivated by creating meaningful change that delivers lasting business value. I bring an analytical foundation as a Mathematics graduate from Boston University and an MBA from MIT Sloan, paired with hands-on experience leading digital and commercial transformation across some of the world's most recognized brands and complex global organizations. Outside of work, I am a marathon runner, golfer, CrossFit enthusiast, and proud mother of two boys. Endurance sports continue to reinforce many of the leadership principles I value most: resilience, discipline, adaptability, and the belief that extraordinary outcomes are achieved through consistent progress over time.
