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SAP Marketing Automation
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
Typically, marketing automation automates tasks such as:
- Customer data management and maintenance
- Audience targeting and segmentation
- Generating, nurturing, and scoring leads
- Ensuring GDPR and other compliance requirements
- Applying analytics to optimize content and marketing strategies
- A/B testing of content and messages to improve conversion rates
- Increased audience retention
SAP Marketing Automation
SAP provides marketing automation capabilities as part of CRM solutions that are easy-to-use, web-based, and available on a subscription basis. Marketers can analyze, plan, execute, and measure all marketing activities. Some of the features include:
- Marketing resource management
- Segment and list management
- Campaign management
- Trade promotion management
- Lead management
- Marketing analytics
mySAP CRM also supports several industry-specific processes with functionality designed to meet the individual needs of diverse industry groups.
SAP Marketing Cloud
SAP Marketing Cloud enables marketers to understand the real-time intent of individual customers to dynamically deliver contextually relevant experiences across channels, devices, and throughout the entire customer journey.
Some key features are built in to enable personalized customer experiences and lead generation, such as:
- Integrated customer engagement
- Prebuilt industry-specific analytics and use cases
- Channel-agnostic, customer-centric personalization engine
- Embedded marketer-friendly AI and predictive analytics
- Real-time cross-channel marketing automation
- Integrated customer intelligence and loyalty
222 results
MythBusters: Why Customer Obsession Is Key for Successful SAP Migrations to the CloudJan 19, 2021 — In this article, Axel Streichardt, Head of Worldwide Business Development for SAP on AWS, share thought leadership on how a customer-focused perspective at AWS led to unparalleled uptime for SAP environments. He shares how AWS is providing agility in tough, unpredictable circumstances and addressing the current challenges for SAP customers. This article:
- Dispels the myths behind these misconceptions about moving to the cloud
- Illuminates the many benefits SAP customers can gain by bringing their SAP systems to a hyperscale environment such as AWS
- Describes how AWS can help address the customers challenges of cost, availability, performance, security, and integration
12 minute read
Jump-Start Your Process Automation Projects with Cloud-Based Artificial Intelligence TechnologiesNov 6, 2020 — For many organizations, artificial intelligence (AI) is no longer a future vision. It is already a key part of their plans for transforming into high-performing digital businesses with a competitive edge driven by automated processes and operations. To help its customers take advantage of AI to improve the efficiency of their business processes, reduce manual and repetitive work, and solidify the resilience of their operations, SAP offers SAP AI Business Services, a portfolio of cloud services that provide machine learning and AI capabilities for business applications. In this article, you will:
• Get an overview of how SAP AI business services fit into a comprehensive digital process automation strategy.
• Learn how these services can help SAP customers drive end-to-end process automation.
• Walk through two examples of how these services can improve processing time and quality: in a shared service center framework and in a business document processing scenario.
14 minute read
SAP Finance Automation PlatformsNov 5, 2020 — Finance automation initiatives are becoming ubiquitous for enterprises in today’s connected, digital world. For many SAP finance organizations, however, the challenge is finding an automation platform that can quickly and efficiently deliver automation solutions that address multiple use cases. The key to an effective finance automation platform is having SAP automation options that can be quickly developed and implemented with minimal programming or IT engagement. Read this article to learn about two categories of automation that can help you streamline your SAP finance processes.
2 minute read
Session Recap: Options for Extending and Integrating SAP S/4HANA with SAP Cloud PlatformAug 21, 2020 — On the third day of the SAPinsider Virtual Conference Experience, Reddy Venumbaka, Senior Director of Product Marketing at SAP, led an informative session on the options available for extending SAP S/4HANA and integrating with SAP and non-SAP applications using SAP Cloud Platform.
4 minute read
SAP Central FinanceJul 7, 2020 — For companies looking to reimagine their business models for greater operating efficiency, better customer service, and improved financial performance, unifying their enterprise finance model can be a game changer. SAP S/4HANA innovations such as SAP Central Finance make this possible, according to two SAP advisors. In this thorough breakdown, which explains other innovations within SAP S/4HANA (such as the Universal Journal) and the value of SAP Central Finance, detailed diagrams and comprehensive explanations will help you understand how SAP Central Finance can assist finance teams in moving from a back-office role to become strategic partners to the business.
After reading this article you will be able to:
- Understand how SAP S/4HANA innovations allow for continuous financial operations, analysis, and reporting;
- Explain the value SAP Central Finance can provide on a global level and across SAP and non-SAP systems;
- See the different components of SAP Central Finance’s architecture; and
- List SAP Central Finance deployment considerations.
16 minute read
Riddell Adopts SaaS-Based Automation to Run Its Programs with EaseJun 30, 2020 — Keeping up with demand is essential to any business. For Riddell — which designs, develops, and markets innovative sports equipment, smart helmet technology, team apparel, and accessories — it is a massive undertaking to manufacture and distribute equipment to its customers, which include the National Football League (NFL)in the U.S. In this article, you will learn how this global organization used Redwood’s software as a service (SaaS)-based workload automation RunMyJobs software with its back-end SAP ERP and SAP HANA systems to optimize process scheduling and enable the efficiency it needs to meet customer demands. You will learn how Riddell:
- Followed a phased approach to smoothly move its workload automation and job scheduling solution to the cloud in under a month
- Used capabilities such as automation, mobility, monitoring, alerting, calendaring, and self-service functionality to save time, reduce manual effort, and improve performance
- Coordinated processes across multiple SAP systems from a central location and drastically reduced the time it took to perform previously long-running jobs
13 minute read
Automate Your SAP Processes More StrategicallyMar 18, 2020 — Analysts and business leaders agree that digital transformation is a top strategic priority in the coming years — and the investment dollars are following. The pressure to go faster is acute for organizations that run their business on SAP ERP systems. In the clamor to digitize, organizations must realize that different business processes require differentiated digitization strategies and technology solutions — or risk setbacks and wasted investment. According to this article written by Winshuttle's Manager, Product Marketing, Jeanette Mifsud, digitizing these strategic data processes takes a different class of automation software.
Read this article and learn:
- Examples of strategic data processes
- Requirements for digitizing strategic data processes
- How business and IT teams can make an impact across an organization’s SAP landscape
2 minute read
Financial Management Impact of Robotic Process Automation and Artificial IntelligenceAug 30, 2019 — Keeping pace with technology in financial management can be a tricky endeavor. Intelligent automation (IA) has caught the attention of finance professionals at enterprises large and small and is being adopted at impressive rates. But what exactly is IA? It is the breadth and complexities of mechanizations, such as robotic process automation (RPA) and artificial […]
5 minute read
Delivering “Complete” Experiences Where the SAP Customer Is the HeroAug 12, 2019 —
Hear from Nick Tzitzon, Executive Vice President of Marketing and Communications for SAP, who shares recent changes within SAP and how they will affect its customer and partner ecosystem. In this executive Q&A with SAPinsider, Tzitzon offers an inside perspective on the big shifts of SAP S/4HANA and Qualtrics coming to SAP customers very soon, if not already.
9 minute read