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SAP Marketing Automation
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
Typically, marketing automation automates tasks such as:
- Customer data management and maintenance
- Audience targeting and segmentation
- Generating, nurturing, and scoring leads
- Ensuring GDPR and other compliance requirements
- Applying analytics to optimize content and marketing strategies
- A/B testing of content and messages to improve conversion rates
- Increased audience retention
SAP Marketing Automation
SAP provides marketing automation capabilities as part of CRM solutions that are easy-to-use, web-based, and available on a subscription basis. Marketers can analyze, plan, execute, and measure all marketing activities. Some of the features include:
- Marketing resource management
- Segment and list management
- Campaign management
- Trade promotion management
- Lead management
- Marketing analytics
mySAP CRM also supports several industry-specific processes with functionality designed to meet the individual needs of diverse industry groups.
SAP Marketing Cloud
SAP Marketing Cloud enables marketers to understand the real-time intent of individual customers to dynamically deliver contextually relevant experiences across channels, devices, and throughout the entire customer journey.
Some key features are built in to enable personalized customer experiences and lead generation, such as:
- Integrated customer engagement
- Prebuilt industry-specific analytics and use cases
- Channel-agnostic, customer-centric personalization engine
- Embedded marketer-friendly AI and predictive analytics
- Real-time cross-channel marketing automation
- Integrated customer intelligence and loyalty
222 results
How to Integrate Solution Manager with Worksoft CertifyNov 27, 2012 — ManagerEnsure your automatic testing is working properly by integrating Solution Manager 7.1 with Worksoft Certify. Key Concept Integrating SAP Solution Manager with Worksoft Certify allows you to create, edit, and execute the Worksoft Certify processes (test scripts) from SAP Solution Manager. SAP Solution Manager contains test assets and links to business processes. If you integrate […]
11 minute read
Long-Term Support of Rich Internet Applications: What You Need to Know to Be SuccessfulFeb 24, 2012 — Understand the pros and cons of using a Rich Internet Application (RIA). See what’s involved with enhancing these applications and fixing issues when they arise after the initial rollout. Rich Internet Applications (RIAs) are becoming increasingly popular as an alternative to the standard SAP CRM WebUI. This is because there are several advantages to using […]
10 minute read
Automate the Disclosure of Your Financial and Regulatory Reports — Including XBRL SubmissionsFeb 20, 2012 — After an organization completes the financial close, the final step is to disclose the results to various stakeholders, including regulatory agencies, financial analysts and investors, and corporate executives. Learn how SAP BusinessObjects Disclosure Management can automate the process of managing the production, publication, and filing of financial statements and regulatory disclosures, including eXtensible Business Reporting […]
16 minute read
10 History Cleansing Best Practices for Reliable Statistical ForecastingDec 9, 2011 — Generate the most reliable and accurate sales data history for your statistical forecasting as part of your SAP Advanced Planning & Optimization Demand Planning project. See how to implement an efficient and effective history cleansing process. Key Concept The baseline history of a product is its normal historical demand without promotion, external stimulation, or any other abnormal […]
19 minute read
Automate Your Interaction Center with CTI Call Attached DataAug 16, 2010 — See how you can enable the transfer of call attached data to the interaction record, which allows your agents to easily access call-relevant information. Learn how to reduce call processing time by defaulting input fields with values the telephony environment collects automatically. Key Concept Call attached data (CAD) allows you to publish information collected by […]
10 minute read
Capture Costs Correctly and Ensure Follow-On Data IntegrityFeb 26, 2010 — Understand the limitations of SAP validation and substitution functionality to ensure correct data capture and learn how to complement them using proactive formula builder functionality in a Business Add-In and a periodic reactive method of report automation. Key Concept Various business transactions feed data into the SAP system. Ensuring data quality results in more meaningful […]
13 minute read
Reduce Customer Claims by Automating Your Price Protection ProcessOct 8, 2009 — Learn how to automate the price protection process by using SAP user exits and VOFM routines and requirements in SAP R/3 through SAP ERP Central Component 6.0. Having an automated solution helps both the buyer and seller save significant time because it effectively manages the price protection process. Key Concept Price protection is an agreement […]
10 minute read
Ensure Consistent Customer Service with Interactive ScriptsOct 5, 2009 — In this excerpt from John Burton’s SAP PRESS book, Maximizing Your SAP CRM Interaction Center, learn about interactive scripts and how they can help your agents provide your customers with the best and most consistent customer service experience possible. Key Concept Interactive scripts help enforce corporate standards and provide consistent customer experiences by providing agents […]
17 minute read
A Roadmap to Success for Your CRM ProjectsJul 14, 2009 — Before setting out on an implementation of SAP CRM, consider crucial tips, tricks, and lessons learned in this excerpt from George Fratian’s SAP PRESS book Planning Your SAP CRM Implementation. Key Concept A business case is a document that’s typically written for a senior level audience, and it has to include the reasoning behind an […]
17 minute read
The Importance of Clean Master Data: MDM and Other Lessons Learned from an SFA ProjectOct 15, 2008 — In this excerpt from George Fratian’s new book from SAP PRESS, Planning Your SAP CRM Implementation, learn some tips to ensure that the master data you add to your new SAP CRM system is error free. Key Concept Although it is critical to manage your master data in all SAP projects, it is even more […]
13 minute read