Key Topics

Speaking live from Las Vegas, SAP’s Dr. Volker G. Hildebrand, Global Vice President, Customer Engagement and Commerce, and Hans Thalbauer, Senior Vice President, Extended Supply Chain Solutions, discussed the trends and technology driving digital transformation and SAP’s strategy for moving beyond traditional CRM and digitizing the supply chain. Using real-life examples, including Alibaba.com, Uber, and…

Membership Required

You must be a member to access this content.

View Membership Levels

Explore related questions
Ask SAPi
what is this?
Already a member? Log in here

More Resources

See All Related Content
Finding the Power of the Right Customer PortalIn today's competitive landscape, companies like Serrala enhance customer loyalty and operational efficiency by providing a user-friendly, automated customer portal that streamlines payments, reduces manual workloads, minimizes errors, and improves cash flow visibility.
3 minute read
Codeless AI in Salesforce TestingSalesforce CRM's popularity stems from its robust cloud-based features, making efficient testing essential for ensuring reliability, security, and seamless scalability of applications while addressing aspects like data integrity and user experience.
1 minute read
A Small-by-Design Alternative to the Big SAP IntegratorsEXSAPT pairs nearshore SAP maintenance capacity with specialized SAP CRM migration to S/4HANA, offering flexible engagement models ahead of the 2027 deadline.
2 minute read
Customer service headset beside a laptop, representing the future of SAP Autonomous CX and AI-enabled service workflows.
SAP Expands Autonomous CX Partner Ecosystem With Parloa, Google Cloud, and AWSSAP is expanding its Autonomous CX partner ecosystem with Parloa, Amazon Web Services, Google Cloud, and Vercel as the first wave of Joule Assistants reaches general availability. The move ties customer-facing AI workflows more closely to live ERP data across commerce, sales, service, and fulfillment.
2 minute read

Featured Insiders

  • Umut Rodoplu

    TED University, Director of Information Technology

  • Noele Crooks

    Business Intelligence & CRM

    Director, Business Intelligence & CRM at San Francisco 49ers

  • Chris Rae

    Founder & Chief Architect, DalRae Solutions

Become a Member

Unlimited access to thousands of resources for SAP-specific expertise that can only be found here.

Sign Up

Become a Partner

Access exclusive SAP insights, expert marketing strategies, and high-value services including research reports, webinars, and buyers' guides, all designed to boost your campaign ROI by up to 50% within the SAP ecosystem.

Sign Up

Events

15Oct
SAPinsider Summit Philadelphia 2026Philadelphia, PA, United States
View All

Insider Newsletter

Always have access to the latest insights with articles, Q&As, whitepapers, webinars, and podcasts. Gain the inside edge. The SAPinsider Weekly helps you stay SAP savvy. Access exclusive bonus materials, discounts, and more.

Get the Newsletter