SAP Customers of All Sizes Can Mine Digital Insights

SAP Customers of All Sizes Can Mine Digital Insights

See How Brookfield Zoo Analyzed Consumer Location and Movement Patterns with SAP Digital Consumer Insight

Reading time: 5 mins

What if you could determine the ideal place and time to advertise to your customers that would have the greatest impact on your marketing efforts? In today’s digital economy, marketing campaigns can become even more targeted when leveraging SAP Digital Consumer Insight, SAP’s cloud-based platform that provides mobile data to track movement patterns of a specified group of consumers. Hear how the Chicago Zoological Society partnered up with Vistar Media to leverage SAP Digital Consumer Insight, used the solution to learn the habits of zoo-goers, and then used that data to better market events hosted by the Brookfield Zoo. 

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