From Idea to Innovation

⇨ How to design SAP Analytics Cloud dashboards to provide actionable insights

⇨ How SAP technology can transform your business operations

⇨ See the business impacts of an SAP BTP solution

Noele Crooks will present Idea to Innovation: How the San Francisco 49ers Use Real-Time Analytics to Enhance the Fan Experience at MASTERINGSAP. Crooks sat down to share a preview of her presentation.

With only ten home games a year, the 49ers needed a way to operationalize and visualize their data, in-real time, to help resolve stadium issues and improve the fan experience. Prior to the SAP BTP solution, the analytics and operations teams didn’t have insight into gameday issues fans faced until 2-3 days after the game, when analyzing the survey results. The Executive Huddle is a real-time SAP Analytics Cloud data center in a suite used for 49ers games and major events. It has over ten different data integrations feeding into SAP HANA Cloud. SAP Analytics Cloud enables the visualization of that data in the dashboards, which update every one to five minutes on game day, allowing the team to respond to fan issues in real time.

This initiative has allowed the 49er’s to optimize the fan experience by addressing feedback in real time, with most stadium issues resolved in 10 minutes or less, uncovered opportunities across retail, concessions, and stadium operations to resolve 200+ issues since the launch of the Executive Huddle and SAP BTP solution. Plus obtain more insight into the data through SAP Analytics Cloud dashboards which has led to a 43% increase in fan satisfaction.