Integrated Customer Engagement
Key Takeaways
⇨ An integrated approach to omnichannel engagement is essential for simplifying complex data requirements and achieving operational efficiency, enabling businesses to deliver highly personalized customer experiences at scale.
⇨ The SAP Emarsys Customer Engagement solution combines customer data, AI-driven personalization, and predictive analytics to help marketing teams implement effective omnichannel strategies quickly and efficiently.
⇨ By unifying data and streamlining omnichannel execution, brands can enhance customer engagement, increase loyalty, and drive profitable growth even amidst challenges like budget constraints and increased consumer expectations.
Today, customers expect relevant, personalized engagement. They expect real-time access to products and services they want or need. They also expect you to know who they are, their preferences, and their privacy expectations.
During the pandemic, these changes sent shockwaves through direct-to-consumer businesses. Many marketing leaders worked tirelessly to meet new and challenging omnichannel requirements throughout customer journey.
In their resulting rush to automate, many marketers made costly technology, design, and ecosystem decisions. These are decisions that today, and in the future, will prevent them from producing highly personalized experiences and profitable business results at scale.
Simply put, these and many other marketers often overlook the secret to scaling omnichannel customer engagement successfully.
The secret to success is integration.
An integrated approach to omnichannel engagement is the key to simplifying complex data requirements, achieving operational efficiency, and scaling highly personalized engagement throughout the customer experience.
We developed the SAP® Emarsys® Customer Engagement solution from the ground up with simplicity, speed and scale in mind. By fully integrating customer data, industry-specific best practices, omnichannel automation, AI-driven personalization, and predictive analytics – SAP Emarsys Customer Engagement has quickly become the solution of choice for marketing teams who want to implement omnichannel rapidly and at scale. And because it integrates with both customer and operational data within SAP, marketing, sales, and service teams are able to deliver consistent, personalized experiences throughout the customer journey.
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