Use Predictive Analysis to Gauge the Effect of a Price Change or a Promotion on Sales

Use Predictive Analysis to Gauge the Effect of a Price Change or a Promotion on Sales

Reading time: 11 mins

Predict the outcome of a promotional program or price change on sales figures using predictive analysis. Sunil Mehta and Biswajit Biswas provide step-by-step instructions that focus on the food and beverage industry. Key Concept Exponential smoothing is used to revisit, review, and revise forecast values based on comparison of historical data. This smoothing follows the...

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