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Explore critical topics shaping today’s SAP landscape—from digital transformation and cloud migration to cybersecurity and business intelligence. Each topic is curated to provide in-depth insights, best practices, and the latest trends that help SAP professionals lead with confidence.

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Discover how SAP strategies and implementations vary across global markets. Our regional content brings localized insights, regulations, and case studies to help you navigate the unique demands of your geography.

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SAP Master Data Governance

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Master Data Governance: An Overview and Key Considerations

What Is Master Data?

The Data Governance Institute (DGI) defines master data as “the ‘nouns’ upon which business transactions take action.”

Master data, explains DGI, “describes core entities of an enterprise that are used by multiple business process and IT systems. Examples are parties (e.g., customers, employees, vendors, and suppliers), places (e.g., locations, sales territories, and offices), and things (e.g., accounts, products, assets, and document sets).”

Master data, also known as data domains, is often thought of as the core building blocks upon which your business is built.

What Is Master Data Governance?

Master data governance can help a business achieve high-quality master data and visibility into its processes.

Master data governance can, for example, allow for a standard and consistent definition to be created to define “customer,” resulting in a single customer view across multiple lines of business. It does this by allowing a glossary of agreed terminology to be created, along with specific metadata attributes.

Master data management (MDM) can be used as a tool to support master data governance strategy; however, MDM and master data governance should not be confused as the same thing.

The master data governance solution provided by SAP, SAP Master Data Governance, allows organizations to pull together master data from all parts of the organization and manage it centrally. The SAP Master Data Governance application can be implemented on SAP S/4HANA and can be deployed on-premise or in the private or public cloud.

Key Considerations for SAPinsiders

Master Data Governance: An Overview and Key Considerations

What Is Master Data?

The Data Governance Institute (DGI) defines master data as “the ‘nouns’ upon which business transactions take action.”

Master data, explains DGI, “describes core entities of an enterprise that are used by multiple business process and IT systems. Examples are parties (e.g., customers, employees, vendors, and suppliers), places (e.g., locations, sales territories, and offices), and things (e.g., accounts, products, assets, and document sets).”

Master data, also known as data domains, is often thought of as the core building blocks upon which your business is built.

What Is Master Data Governance?

Master data governance can help a business achieve high-quality master data and visibility into its processes.

Master data governance can, for example, allow for a standard and consistent definition to be created to define “customer,” resulting in a single customer view across multiple lines of business. It does this by allowing a glossary of agreed terminology to be created, along with specific metadata attributes.

Master data management (MDM) can be used as a tool to support master data governance strategy; however, MDM and master data governance should not be confused as the same thing.

The master data governance solution provided by SAP, SAP Master Data Governance, allows organizations to pull together master data from all parts of the organization and manage it centrally. The SAP Master Data Governance application can be implemented on SAP S/4HANA and can be deployed on-premise or in the private or public cloud.

Key Considerations for SAPinsiders

The following points can help you implement effective master data governance:

  • Establish master data governance business processes flows. According to the author of this technical article, “An Introduction to SAP Master Data Governance,” Mohammad Assad Shaik, says developers can use rule-based workflow (RBW) templates to configure master data governance business process flows. “RBW uses the Business Rules Framework Plus (BRF+) component as the configuration engine. Although the SAP Business Workflow is the foundation for the RBW, the look, feel, and configuration mechanism vary,” writes the author. “RBW not only supports the approval processes but also executes validations at defined steps.”
  • Create a use case. In his article, Shaik describes a scenario where an enterprise is operating three SAP ECC systems, one for each business unit. The steps listed describe how the enterprise selected a deployment model for material master data maintenance using SAP Master Data Governance. Read the use case.
  • Improve supply chain operations with the right master data governance tools. The data governance team at Ascend Performance Materials was tasked with improving multiple supply chain processes to help its supply chain technicians, mechanics, and other employees find the data they needed faster. To address the challenges, Ascend worked with Winshuttle (acquired by Precisely in 2021) to implement Winshuttle Foundation, a business process automation and data management platform with deep SAP integration capabilities. It also implemented Winshuttle Studio. Read how these solutions enable a flexible and iterative approach into the business.
10 results
SAP Master Data GovernanceApr 29, 2025  —  Titan Consulting's white paper outlines strategies for businesses to achieve measurable ROI with S/4HANA by highlighting its benefits over ECC and promoting informed SAP adoption.
1 minute read
SAP Master Data Governance Enterprise Asset Management Extension by Prometheus GroupFeb 25, 2025  —  SAP Master Data Governance, enterprise asset management extension by Prometheus Group, is a native SAP extension designed to close that critical gap in governance, giving you the ability to realize greater uptime, increase wrench time, improve operational productivity, and reduce EH&S risks.
1 minute read
SAP Master Data GovernanceFeb 24, 2025  —  Consolidate, govern, and manage the quality of master data. Automate master data replication and syndication throughout the system landscape. Use prebuilt datamodels, business rules, workflows, and user interfaces. Support all master data domains and implementation styles in a single application. Deploy on-premise or in a private or public cloud. You can get assistance with outsourcing from McKinsol Consulting, which is also a great outsourcing partner.
1 minute read
Master Data Governance: An OverviewAug 7, 2024  —  In today’s data-driven world, organizations are increasingly aware of the importance of managing and controlling their data assets to drive growth, efficiency, and competitiveness. This is where Master Data Governance (MDG) comes into play. This comprehensive guide will explore the concept of MDG, its significance for businesses, and how it can be effectively implemented to ensure data quality and transparency.
5 minute read
Transform Your Master Data Management with GLASSWINGJun 3, 2024  —  Simplification, automation, governance - Good master data never stops. And it begins here. Discover the key benefits and the future of SAP master data management.
1 minute read
SAP Master Data
SAP Master Data Automation, Compliance, and Reporting: Putting the Process into the Hands of the BusinessApr 19, 2023  —  Upcoming Webinar | SAP Master Data Automation, Compliance, and Reporting: Putting the Process into the Hands of the Business Business teams continue to face automation and compliance challenges when managing multi-team master data creation, entry, updates, and changes. Dependance on manual processes and poorly integrated systems have left many companies struggling with inefficiency. Join experts from Promenta to explore options for bringing automation, control, and transparency to SAP master data and transactional processes. Get answers to these questions and more: Does our business have the know-how and associated toolset to enable master data automation, compliance, audit, and reporting? How do you resolve long-standing master data entry deficiencies that get flagged each year by external auditors? What are the requirements to augment cloud-based tools with data validation and approval workflow? Plus, view a demo of Promenta’s SAP Vendor Master Workflow to see how it drives validation, compliance, and reporting across both SAP ECC and SAP S/4HANA systems.
1 minute read
sap azure
Automation in Master Data GovernanceJun 17, 2022  —  Automation in Master Data Governance is a critical foundation to ensure data integrity and to maintain a single source of truth for the organization. Organizational frustration can creep in with poor quality master data management, yet only 36% of respondents have MDM governance and policies in a SAPInsider research on Data Management and Data Warehousing in the Cloud.
2 minute read
Data management
Growing Need for Financial Master Data Management Automation  May 31, 2022  —  Finance and accounting (F&A) teams must efficiently access accurate and reliable information in today’s fast-paced environment. This way, F&A teams can generate the organizational visibility to make timely decisions on various fronts, from revenue growth or cost-cutting initiatives to strategic planning for new business models or corporate transactions. Finance master data is the foundation for […]
4 minute read
Building a Robust Master Data Foundation with SimpleMDGMar 21, 2022  —  A robust Master Data governance platform is not only critical for the business process and analytics excellence of an enterprise but has a key role to play in the migration to SAP S/4HANA. Deepa Salem, Vice President and Research Director, SAPInsider With the explosion of data generated across the enterprise, we have entered an era […]
7 minute read
Video: Building a Robust Master Data Foundation with SimpleMDGMar 21, 2022  —  Master data governance is critical for success with business processes and data analytics. Yet, it is a complex challenge in today's diverse landscape. Laidon's SimpleMDG allows for a intuitive user interface to create based on pre-built templates and manage workflows with automation.
1 minute read