SAP Marketing Automation
Filter By
Browse By
- SAP Analytics and AI
- SAP Application Development and Integration
- All SAP Application Development and Integration
- SAP ABAP
- SAP ABAP Development Tools
- SAP ABAP Test Cockpit
- SAP API Management
- SAP BAPI
- SAP Basis
- SAP BRF
- SAP Business Application Studio
- SAP CMS
- SAP Design Studio
- SAP Development Tools
- SAP DevOps
- SAP EAI
- SAP EDI
- SAP Extension Suite
- SAP Fiori
- SAP Fiori Elements
- SAP Integration Suite
- SAP Low Code Application Development
- SAP Low Code Automation
- SAP Netweaver
- SAP Release Management
- SAP UI5
- SAP Web Application Server
- SAP Web IDE
- SAP Business Process Management
- SAP Center of Excellence
- SAP CIO
- SAP Customer Experience
- SAP Data and Data Management
- All SAP Data and Data Management
- SAP BW
- SAP BW/4HANA
- SAP Crystal Reporting
- SAP Data Archiving
- SAP Data Center
- SAP Data Governance
- SAP Data Integration
- SAP Data Migration
- SAP Data Quality
- SAP Data Services
- SAP Data Strategy
- SAP Data Visualization
- SAP Data Warehouse Cloud
- SAP DMS
- SAP Document Control
- SAP EIM
- SAP ETL
- SAP ETL Tools
- SAP HANA
- SAP HANA Administration
- SAP HANA Deployment Infrastructure
- SAP HANA Studio
- SAP Master Data
- SAP Master Data Governance
- SAP MDM
- SAP Enterprise Architect
- SAP Enterprise Asset Management
- SAP ERP
- SAP Finance
- All SAP Finance
- SAP Accounting
- SAP AR AP
- SAP Asset Accounting
- SAP Billing Systems
- SAP BPC
- SAP BRIM
- SAP Cash Management
- SAP Central Finance
- SAP Controlling
- SAP COPA
- SAP Cost Center Accounting
- SAP e-invoicing
- SAP FICO
- SAP Finance Automation
- SAP Financial Closing Cockpit
- SAP Financial Consolidation
- SAP Financial Planning
- SAP FX Risk
- SAP General Ledger
- SAP Global Tax Management
- SAP Hyperion
- SAP Order to Cash
- SAP Payment Processing
- SAP Profitability Analysis
- SAP Rebate Management
- SAP S/4HANA Finance
- SAP Universal Journal
- SAP Governance Risk and Compliance
- SAP Human Capital Management
- SAP Intelligent Technologies
- SAP Platform and Technology
- All SAP Platform and Technology
- SAP Business Technology Platform
- SAP Cloud Connector
- SAP Cloud Integration Platform
- SAP Cloud Migration
- SAP Cloud Platform
- SAP Cloud Providers
- SAP Cloud Strategy
- SAP Container Platform
- SAP Digital Asset Management
- SAP Digital Integration Hub
- SAP Digital Signature
- SAP HANA Enterprise Cloud
- SAP HEC
- SAP Hyperscalers
- SAP Infrastructure
- SAP Messaging
- SAP Smart Forms
- SAP Quality and Testing
- SAP Security
- SAP Spend Management
- SAP Supply Chain Management
- All SAP Supply Chain Management
- SAP APO
- SAP Asset Management
- SAP Business Network
- SAP Digital Manufacturing Cloud
- SAP Digital Twin
- SAP EWM
- SAP IBP
- SAP Inventory Management
- SAP Label Printing
- SAP Logistics
- SAP Manufacturing
- SAP Manufacturing Automation
- SAP MES
- SAP MII
- SAP MM
- SAP MRO
- SAP MRP
- SAP Order Management
- SAP Plant Maintenance
- SAP PLM
- SAP Production Planning
- SAP S&OP
- SAP SD
- SAP SPM
- SAP Supply Chain Planning
- SAP Track and Trace
- SAP Transportation Management
- SAP System Administration
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
Typically, marketing automation automates tasks such as:
- Customer data management and maintenance
- Audience targeting and segmentation
- Generating, nurturing, and scoring leads
- Ensuring GDPR and other compliance requirements
- Applying analytics to optimize content and marketing strategies
- A/B testing of content and messages to improve conversion rates
- Increased audience retention
SAP Marketing Automation
SAP provides marketing automation capabilities as part of CRM solutions that are easy-to-use, web-based, and available on a subscription basis. Marketers can analyze, plan, execute, and measure all marketing activities. Some of the features include:
- Marketing resource management
- Segment and list management
- Campaign management
- Trade promotion management
- Lead management
- Marketing analytics
mySAP CRM also supports several industry-specific processes with functionality designed to meet the individual needs of diverse industry groups.
SAP Marketing Cloud
SAP Marketing Cloud enables marketers to understand the real-time intent of individual customers to dynamically deliver contextually relevant experiences across channels, devices, and throughout the entire customer journey.
Some key features are built in to enable personalized customer experiences and lead generation, such as:
- Integrated customer engagement
- Prebuilt industry-specific analytics and use cases
- Channel-agnostic, customer-centric personalization engine
- Embedded marketer-friendly AI and predictive analytics
- Real-time cross-channel marketing automation
- Integrated customer intelligence and loyalty
960 results
-
- SAP AI
- Premium
Democratizing AI-Powered Automation with UiPath
Reading time: 9 mins
In this fast-paced modern world, companies frequently rush to incorporate cutting-edge technologies into their workflows, battling the challenges of labor-intensive tasks, interfacing with older software, and overseeing manual operations. However, it's essential to understand that Generative AI represents only one component of a broader digital transformation. When combined with enterprise automation, businesses can truly harness… -
Techniques to Optimize Marketing Lead Management and Key Account Management Processes within SAP CRM
Reading time: 19 mins
In sales, key account managers often struggle when trying to manage their key accounts and end up adapting standard sales functionality of SAP CRM to efficiently support their very individual needs for navigation, authorization, and reporting of their key account hierarchy. By understanding those challenges and following a comprehensive step-by-step approach, you can implement a…...… -
The Intersection Between Simplicity and Business Value
Reading time: 9 mins
Many questions exist around the concept of automation when it comes to supporting an SAP S/4HANA migration project. How do you implement automation to support processes that are shared across multiple teams or departments without creating complexity? And how do you take full advantage of the benefits of automation — including what teams should do… -
-
- Premium
Enhance Your CRM-to-BW Reporting with Marketing Attributes
Reading time: 10 mins
Learn how to capture SAP Customer Relationship Management marketing attribute data in SAP NetWeaver BW and use it in reporting, with a focus on a complication that, if left unchecked, can result in incomplete data. Sample code is included. Key Concept Marketing attributes are used in SAP Customer Relationship Management (CRM) to store data that…...… -
- Premium
3 Ways to Adjust the Marketing Planner Interface to Meet Your Needs
Reading time: 15 mins
Find out advanced methods to configure the screen layout and field properties on marketing plans and campaign documents by changing settings in Marketing Planner. In addition to the basic personal settings, you can also use modifiable and influencing fields as well as the CRM_MKTPL Business Add-In. Key Concept In the Marketing Planner configuration options, you…...… -
New Automation Needed for Modern IT Environments
Reading time: 7 mins
Today’s IT landscapes are becoming more diverse as IT leaders adopt new applications to better support their business requirements, and as the infrastructure itself becomes a hybrid blend of cloud and on-premise infrastructure. These changes impact the types of processes that run, where they run, and how they interface with the SAP ecosystem. This growing… -
- Premium
How to Apply Campaign Automation to Third-Party Marketing Service Providers
Reading time: 11 mins
Discover how to facilitate a simple automated campaign for campaign enrollment. In this example, a sample third-party marketing company handles email delivery and response handling. Key Concept Companies can use the SAP CRM campaign automation tool to take advantage of automated marketing campaigns while still having the flexibility to outsource key components of the process…....… -
-
Exploring Accounts Payable Automation from A to Z
Reading time: 8 mins
Thank you for registering for this live Q&A on AP automation for SAP customers. You can read the transcript below of the SAPinsider Live Q&A conversation where Dean and Howie discussed the importance of automation for AP processes and how Esker can help. If you haven’t already, subscribe to SAPinsider Online for free today! Live…...… -
How Redwood Software Advances Automation
Reading time: 5 mins
Many workers in SAP organizations are being tasked with more work, but have the same number of resources to accomplish that work. While automation is an exciting emerging technology, organizations must ensure that they have a cohesive strategy and realistic expectations for their automation efforts to be successful. SAPinsider spoke with Devin Gharibian-Saki, Senior Vice… -
- Premium
Best Practices for Integrating Warehouse Automation and SAP WM
Reading time: 12 mins
SAP Warehouse Management’s (SAP WM’s) continued growth, coupled with advances in warehouse automation, has led more companies to try to improve efficiencies by integrating SAP WM with warehouse automation. Find out some best practices for the integration process. Key Concept To improve efficiencies in the warehouse, companies often turn to automation. Warehouse automation comes in…...…
Featured Insiders
-
Darriel Dawne
VP, SAP Sustainability Marketing & Solutions
Become a Member
Unlimited access to thousands of resources for SAP-specific expertise that can only be found here.