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SAP Marketing Automation
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
Typically, marketing automation automates tasks such as:
- Customer data management and maintenance
- Audience targeting and segmentation
- Generating, nurturing, and scoring leads
- Ensuring GDPR and other compliance requirements
- Applying analytics to optimize content and marketing strategies
- A/B testing of content and messages to improve conversion rates
- Increased audience retention
SAP Marketing Automation
SAP provides marketing automation capabilities as part of CRM solutions that are easy-to-use, web-based, and available on a subscription basis. Marketers can analyze, plan, execute, and measure all marketing activities. Some of the features include:
- Marketing resource management
- Segment and list management
- Campaign management
- Trade promotion management
- Lead management
- Marketing analytics
mySAP CRM also supports several industry-specific processes with functionality designed to meet the individual needs of diverse industry groups.
SAP Marketing Cloud
SAP Marketing Cloud enables marketers to understand the real-time intent of individual customers to dynamically deliver contextually relevant experiences across channels, devices, and throughout the entire customer journey.
Some key features are built in to enable personalized customer experiences and lead generation, such as:
- Integrated customer engagement
- Prebuilt industry-specific analytics and use cases
- Channel-agnostic, customer-centric personalization engine
- Embedded marketer-friendly AI and predictive analytics
- Real-time cross-channel marketing automation
- Integrated customer intelligence and loyalty
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5 Things to Know About SAP Business Technology Platform (SAP BTP)Jan 12, 2022 — Companies are operating in a “new normal” environment where digitization is required to respond effectively with the speed of business. With volatile market conditions and supply chain disruptions, enterprises must have the technology and infrastructure to pivot accordingly. This is where SAP Business Technology Platform (BTP) can deliver operational value.
In this article, learn about five benefits that SAP BTP provides companies and their operations.
1. A platform with business centricity in mind. At the core of SAP BTP is the ability to unlock business value through data.
2. Pre-built content for ease of use. SAP BTP is built upon prebuilt content for integration, analytics, and now robotic process automation.
3. User consistency across business environments. SAP BTP provides a consistent user experience in the UI, portal, and analytics across environments.
4. Completeness of the platform. What makes SAP BTP unique from other offerings in the market is the sheer number of integrated solutions under one platform.
5. Future-proof operations during the next migration. For companies using SAP ERP Central Component (SAP ECC) in their current ERP environment, utilization of SAP BTP solutions is seamless when migrating to SAP S/4HANA (on-premise or private cloud) or a hyperscaler.
3 minute read
Global Tax Automation for Your EnterpriseNov 1, 2021 — Tax authorities around the world are pushing for real-time access to information and rules and tax rates change constantly. Roger Lindelauf, Director, Global SAP Partnership at Vertex, predicts that in the next two or three years, we will continue to see a lot of countries, such as in EMEA, move to e-audits, e-filings, and e-invoicing. “We are changing from information being pushed to tax authorities to having the information pulled by them,” he says.
Greater tax automation can help enterprises respond to this changing global landscape. Tax engines for value-added tax (VAT) determination, for example, perform automated and accurate indirect tax calculations with little to no human intervention. Brian Wilchusky, Director, Global SAP Partnership at Vertex, explains that Vertex tax engine connects to almost any platform that generates a VAT relevant transaction. “It connects multiple ERP systems and financial systems for consistency in VAT determination across a business,” he says.
SAPinsider interviewed Lindelauf and Wilchusky to learn about the new view that countries around the world are taking with tax determination and how companies need to respond.
Read this Q&A and learn:
- What are the main drivers behind the need for tax automation;
- How SAP customers can enhance their tax determination;
- Vertex’s and SAP’s newest development related to tax determination; and
- Tax considerations for businesses moving to SAP S/4HANA.
8 minute read
What is Critical to SAP S/4HANA Success?Aug 31, 2021 — By Robert Holland, VP and Research Director, SAPinsider Nearly half of those moving to SAP S/4HANA have indicated that they are planning on performing a system conversion, but is a new implementation a possibility they hadn’t considered? Any transition to SAP S/4HANA involves understanding how and where you are doing to deploy the solution. Choices […]
6 minute read
Sanofi Leverages SAP Access Control to Help Secure SAP S/4HANA Migration During COVID-19 Vaccine ResponseAug 4, 2021 — At the same time that Sanofi was working on COVID-19 vaccines, it was also working with Accenture and KPMG to migrate from SAP ERP Central Component System to SAP S/4HANA and consolidate and optimize its IT environment. This was an ambitious undertaking considering the unique economic environment, the firm’s multinational reach, and the heavily regulated nature of the pharmaceutical industry.
As part of this effort, the French pharmaceuticals maker updated its access management capabilities, explains Roberto Diaz Coma, Center of Excellence, User Access Management Lead, Sanofi. “As part of our move to SAP S/4HANA, we had to consolidate and optimize our security, especially access management in the new environment to allow users the right access to do their jobs while also managing the risks,” Diaz says.
In the end, Sanofi’s user access management update leveraging SAP Access Control helped reduce costs, streamline business roles, improve user experience, boost security, and ease the migration to SAP S/4HANA and SAP Fiori.
4 minute read
Video: Learn How SAP S/4HANA Enables the Eczacıbası Group to Digitally Connect All Areas of Its BusinessJul 29, 2021 — Whenever a company undergoes a large-scale digital transformation initiative, an extensive list of possible scenarios can come out of seemingly nowhere to hamper the success of a project. The challenges can range from determining the technical architecture to building a roadmap that connects IT and business process owners across various time zones.
For the Eczacıbası Group – Europe's leading bathroom and tile manufacturer with a global footprint and active in 124 countries – one of the keys to their digital transformation journey was building a program with SAP S/4HANA as its technical core. But for the project to be successful, it needed to be broken down into digestible components.
The in-depth evaluation provided by Deloitte, including architecture and feature roadmap development, was the key to completing the program quickly and efficiently.
The company is realizing the benefits of its technology investments, including an SAP S/4HANA implementation that consisted of 19 different modules. The company also uses other SAP solutions, including SAP HANA, SAP Commerce Cloud, SAP Sales Cloud, SAP Marketing Cloud, SAP Service Cloud, SAP Field Service Management, SAP BW/4HANA, to tie all areas of the business together.
Users have real-time insight and a harmonized view of data for a clearer picture of operations. For example, users can see detailed transportation costs for each country and analyze how much it would cost to send products by land or sea.
Among the benefits the company gained, it improved the production and shipment of its offerings. For example, before the digital transformation project, the company could ship 300,000 pieces in a month. Shortly after, they were able to deliver 430,000 pieces without adding a single headcount in the warehouse.
With SAP S/4HANA at the center of its digital transformation journey, the Eczacıbası Group delivers enhanced value to the business, its partners, and customers.
Read this customer story and learn:
- Why digital transformation is primarily a business-driven effort. Technology is a vital component for digitally transforming businesses. But program outcomes should not fall solely on IT. The business must take a proactive leadership role in setting the agenda and expectations.
- How business and technology leaders need guidance from knowledgeable service partners to lay the groundwork for effective digital transformation strategies and requirements.
- About the benefits of SAP S/4 HANA and other SAP technologies to help organizations become more agile and connect all areas of the business.
- The importance of high-value collaboration across business and IT, and the ability to simplify complexity through change management and risk management mechanisms.
1 minute read
Addressing Data Management Challenges for Data Intense Processes in SAP EcosystemJul 21, 2021 — By Kumar Singh, Research Director, Automation & Analytics, SAPinsider Integrated challenge of process and data management A key challenge that organizations operating in complex technology ecosystems like SAP face is managing their business processes seamlessly and efficiently. From a systems perspective, business processes within an ERP system span across several modules and hundreds of tables. […]
6 minute read
Automation Helps Position Finance as a Strategic PartnerJul 16, 2021 — Companies are implementing automation into their operations at a rapid pace to achieve greater business efficiencies and cost savings. Automating financial processes is a strategic area of focus in those initiatives. Learn how finance can use automation to transform from a transactional function into a strategic advisory role and decision-maker.
4 minute read
SAPPHIRE NOW Keynote Highlights: Transformation, Community, and SustainabilityJun 3, 2021 — by Robert Holland, VP and Research Director, SAPinsider As it was last year, the 2021 keynote for SAPPHIRE NOW was a virtual event featuring CEO Christian Klein. Unlike last year, the keynote was co-hosted by SAP’s new Chief Marketing and Strategy Officer Julia White. With the company less than 2 months, White hit the […]
6 minute read
Learn how Coca-Cola Hellenic Bottling Company Reduced SAP Product Launch Cycles by 56%Jan 21, 2021 — Before implementing a cohesive automation solution for its SAP launch processes, Coca-Cola Hellenic Bottling Company needed to maintain disparate legacy solutions, some of which could not be updated to meet changing business needs. This situation slowed down product launches and made it difficult for business teams to get visibility into launch status. These factors, along with a rapidly increasing launch volume, drove the company to find a better way to automate the creation of SAP materials and other related data needed to manufacture products. The session will cover how Coca-Cola Hellenic Bottling Company enabled its supply chain, marketing, and master data teams to move faster while improving data quality and compliance.
Attend this session to:
- Learn how Coca-Cola Hellenic Bottling Company built a launch platform that can handle 48 material types and different process and data needs across 28 countries
- Identify some of the common data and process challenges and solutions in the context of SAP Materials Management
- Learn how to manage product launches and changes in SAP ERP more efficiently
- See a demo of Winshuttle’s new product introduction solution designed to digitize and accelerate any launch process type
1 minute read
MythBusters: Why Customer Obsession Is Key for Successful SAP Migrations to the CloudJan 19, 2021 — In this article, Axel Streichardt, Head of Worldwide Business Development for SAP on AWS, share thought leadership on how a customer-focused perspective at AWS led to unparalleled uptime for SAP environments. He shares how AWS is providing agility in tough, unpredictable circumstances and addressing the current challenges for SAP customers. This article:
- Dispels the myths behind these misconceptions about moving to the cloud
- Illuminates the many benefits SAP customers can gain by bringing their SAP systems to a hyperscale environment such as AWS
- Describes how AWS can help address the customers challenges of cost, availability, performance, security, and integration
12 minute read