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SAP Marketing Automation
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
Typically, marketing automation automates tasks such as:
- Customer data management and maintenance
- Audience targeting and segmentation
- Generating, nurturing, and scoring leads
- Ensuring GDPR and other compliance requirements
- Applying analytics to optimize content and marketing strategies
- A/B testing of content and messages to improve conversion rates
- Increased audience retention
SAP Marketing Automation
SAP provides marketing automation capabilities as part of CRM solutions that are easy-to-use, web-based, and available on a subscription basis. Marketers can analyze, plan, execute, and measure all marketing activities. Some of the features include:
- Marketing resource management
- Segment and list management
- Campaign management
- Trade promotion management
- Lead management
- Marketing analytics
mySAP CRM also supports several industry-specific processes with functionality designed to meet the individual needs of diverse industry groups.
SAP Marketing Cloud
SAP Marketing Cloud enables marketers to understand the real-time intent of individual customers to dynamically deliver contextually relevant experiences across channels, devices, and throughout the entire customer journey.
Some key features are built in to enable personalized customer experiences and lead generation, such as:
- Integrated customer engagement
- Prebuilt industry-specific analytics and use cases
- Channel-agnostic, customer-centric personalization engine
- Embedded marketer-friendly AI and predictive analytics
- Real-time cross-channel marketing automation
- Integrated customer intelligence and loyalty
222 results
The Intersection Between Simplicity and Business ValueAug 11, 2020 — Many questions exist around the concept of automation when it comes to supporting an SAP S/4HANA migration project. How do you implement automation to support processes that are shared across multiple teams or departments without creating complexity? And how do you take full advantage of the benefits of automation — including what teams should do with their time once automation has replaced their daily manual tasks? This article aims to answer these questions for SAP customers currently migrating or planning a migration to SAP S/4HANA.
After reading this article you will be able to:
- Explain how to take a staged approach to automation so you can implement at your own speed
- Identify opportunities for adding value to your business with the “free time” that automation creates
- Simplify your migration to SAP S/4HANA by removing barriers to automation and creating a culture of collaboration
9 minute read
Accelerate Your Financial Close to Support Strategic Decision MakingJul 6, 2020 — Establishing an efficient financial close is a challenge for many businesses due to the number of people and complexity of tasks involved, and yet it is key to a best-run finance organization. By understanding how financial transformation—including the use of automation to increase operational efficiency—can support finance teams in the close process and add more value to the business, finance teams can spend less time on mundane tasks and more time engaging in value-added activities. This article analyzes two workstreams that are essential to the financial close process, and how SAP solutions complemented by BlackLine applications can support these workstreams and improve the close process.
After reading this article you will be able to:
--Understand the stages of the financial close, which range from transactions to analytics;
--Explain how financial accounting, controlling, and planning work together to enable insight into the financial status of a company;
--Define the solutions that are available to support both the R2R and the FP&A workstreams; and
--Identify how BlackLine applications complement the solutions provided by SAP and how they fit into the overall financial close process.
17 minute read
Achieve Excellence in Sales and Operations PlanningApr 24, 2020 — Sales and operations planning (S&OP) functions live at the tactical level of the planning hierarchy in an environment that synchronizes demand, inventory, and supply plans and considers profit objectives. S&OP has been discussed in multiple forums over the years because of the value it delivers to the organization as whole. In this article you will gain an understanding of key business drivers impacting S&OP processes and the stakeholders who are affected by decisions made as a result. This article will also review how to create a business case to justify an implementation of SAP Integrated Business Planning for Supply Chain (IBP) and factors to consider when selecting a partner to implement SAP IBP.
19 minute read
An Introduction to DataOps: A New Approach to Acting on Large Volumes of Information Faster and More EffectivelyApr 3, 2020 — Companies seeking better ways to collect, understand, and act on data should know about an emerging data management methodology called “DataOps”. This new movement aims to improve an organization’s use of data through better data quality, shorter cycle time, superior data management, and accelerated analytics. As data volumes grow and become more diverse, distributed, and siloed, companies need a platform for data engineers to move, automate, and transform the essential data as needed. Learn how companies can employ DataOps to get the right data, to the right place, at the right time so the data can generate insights, revenues, and a competitive advantage in the digital economy.
6 minute read
Industry 4.0 – The Journey to the Future of ProductivityMar 3, 2020 — Manufacturing companies are often overwhelmed by the breadth of Industry 4.0 technologies and are not quite sure where to begin their digital transformations. Learn how to assess product bottlenecks and inefficiencies and how to build incrementally on end-to-end processes such as design to operate. Because unique customer demands heavily affect product design and manufacturing, manufacturers need ensure seamless processes across both areas. Among other advice provided, this article stresses the importance of collaborating with professionals from many different functional areas to connect factories, implement automation, and customize products.
5 minute read
How to Prevent Complexity from Taxing the Customer ExperienceMay 6, 2019 — The adjective “seamless” now goes hand-in-hand with the phrase “customer experience” for a good reason: these capabilities deliver a competitive advantage to most business-to-consumer (B2C) and business-to-business (B2B) companies across all industries, and particularly in the retail industry.
6 minute read
Maximize Productivity Throughout the Intelligent EnterpriseMar 12, 2019 —
Over the years, more than 5,000 customers with tens of millions of users have confidently chosen to implement SAP Solution Extensions, which are products sold by SAP that are developed by third-party independent software vendors. SAP Solution Extensions enhance the customer experience because they simplify procurement, reduce risk, and help manage cost by offering broad functionality from a single vendor. This way customers can focus on their business — be it brewing the beer, baking the chocolates, or making the sneakers – and SAP can spend the time ensuring the solutions work and all the pieces fit together. In this article series, learn more about how SAP Solution Extensions help streamline the move to the SAP S/4HANA digital core; transform finance with intelligent automation, and speed the delivery of innovative applications in the cloud.
2 minute read
In a “Customer-First” World, Don’t Let Sales Get Lost in the ShuffleFeb 25, 2019 — The market has undergone a major shift when it comes to CRM platforms. Organizations are focusing on the customer experience. Platforms like SAP C/4HANA claim to modernize the “sales-only” focus of previous generations of CRM, and instead take a more holistic system approach with a focus squarely on the customer. But as you consider your […]
6 minute read
Digital Transformation Leads the State of Illinois to Build a Smarter IT Infrastructure in the CloudNov 7, 2018 —
The disruptive nature of technology innovation is not limited to business: The public sector must also consider the impact of digital transformation. The State of Illinois recognized a need for improved technology and functionality across its growing responsibilities, and in 2016 began a digital transformation that aimed to replace 420 systems across 58 agencies in 30 months. The state selected SAP HANA Enterprise Cloud to deploy SAP ERP and SAP HANA technology across its organization. Learn how it leveraged SAP solutions to achieve better decision making on improved data analysis as well as better spend tracking and hiring processes — and how the gains are causing other agencies across the state to ask how they can benefit.
12 minute read
Benjamin Moore Mixes Up Its Product PricingMay 16, 2018 —
In 2014 Benjamin Moore & Co. found itself limited by an aging legacy pricing system that stymied its ability to scale its paint and stain manufacturing business. It turned to Vistex for a new automated pricing system that transformed the pricing process, leading to more accuracy, better analytics, and increased customer satisfaction. Now it is poised for better profitability and growth.
8 minute read