Segment Your Customers to Target Them More Efficiently

Segment Your Customers to Target Them More Efficiently

Reading time: 14 mins

Obtaining a better view of your customers by segmenting them allows you to launch targeted marketing programs, promotions, campaigns, and service. You can upload data in a simple format (such as Excel) into mySAP CRM to define customer attributes for effective marketing programs. Key Concept An inference dimension refers to a profile you build for...

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