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What you need to know
The SAP Agent Lab will debut at SAPinsider Copenhagen from November 16-19, 2026, offering attendees hands-on experience with AI by directly working with SAP Joule Studio to solve real business challenges.
This allows participants to quickly turn ideas into working AI agents, thus empowering the SAP community to embrace AI innovations responsibly within their enterprises.
The impact of the SAP Agent Lab is significant for SAP customers and partners eager to engage in AI development, providing them with the tools and guidance necessary to navigate the evolving landscape of AI in business technology.
COPENHAGEN, Denmark — 21 September 2026 — SAPinsider today announced that the SAP Agent Lab will come to SAPinsider Copenhagen 2026, taking place 16–19 November at the Tivoli Hotel & Congress Center. The SAP hands-on experience, delivered in partnership with SAP, will give attendees the opportunity to work directly with SAP Joule Studio and build AI agents around real business challenges.
The Agent Lab builds on the hands-on experience introduced at SAP Sapphire, where thousands of customers and partners worked directly with SAP’s AI tools to create agents and AI solutions. Copenhagen will mark the Agent Lab’s first appearance within the SAPinsider event portfolio.
“Our customers are not waiting to see what SAP will deliver — they want proof,” said Mark Wright, Vice President of Product Marketing at SAP. “The Agent Lab gives customers the opportunity to start with a real business challenge and see how quickly they can turn that idea into a working AI agent using Joule Studio. Bringing that experience to SAPinsider Copenhagen puts the technology directly in the hands of the SAP community.”
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Inside the lab, attendees will start with a business challenge and use Joule Studio to move from idea to working agent. The experience is designed to demonstrate how agents can be
grounded in SAP business context, enterprise data, and governance — allowing participants to explore not just what agentic AI can do, but how it can be applied responsibly within the
enterprise.
“Our community is asking for opportunities to move beyond hearing about AI and actually work with it,” said James Bedard, Chief Executive Officer for SAPinsider. “The SAP Agent Lab gives Copenhagen attendees exactly that opportunity — to sit down, build, experiment, and leave with a much clearer understanding of how agentic AI can apply to their own organizations.”
The SAP Agent Lab will be available during SAPinsider Copenhagen, alongside more than 200 expert-led sessions, hands-on labs, executive programs, and networking opportunities focused on helping SAP customers navigate transformation, AI, data, cloud, and enterprise technology.
Additional details about Agent Lab access, session times, and participation will be announced ahead of the event.
Don’t Miss Out – Sign up for Copenhagen today to experience the SAP Agent Lab for yourself!
About the SAP Agent Lab at SAPinsider Copenhagen
The SAP Agent Lab is a hands-on experience where attendees can explore how AI agents understand business context, connect to enterprise data, and take action across business processes. Using Joule Studio, participants will move from an idea toward a working agent — building, testing, and seeing their agent in action while discovering how AI can move beyond answering questions to getting real business work done. Learn more about the SAP Agent Lab and SAPinsider Copenhagen: copenhagen.sapinsider.org/agent-lab
About SAPinsider
SAPinsider is the largest and fastest-growing SAP membership group worldwide, providing SAP professionals with community, exclusive research, expert-led events, and trusted best practices to accelerate their SAP investments. SAPinsider hosts flagship events in Las Vegas and Copenhagen, along with regional events designed to connect SAP professionals with the experts, peers, and practical guidance they need to maximize their SAP investments.
Learn more at sapinsider.org.
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