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SAP transformation programs deliver better business outcomes when companies align people, process, and technology, not when they rely on software alone.
Change management remains one of the most misunderstood drivers of SAP success, even as organizations face pressure to prove ROI from enterprise technology investments.
Supply chain agility is becoming more important than traditional supply chain resilience as businesses adapt to disruption and continuous change.
Martin Rowan has spent two decades making a case that still feels underappreciated: Technology does not create business outcomes on its own; people do. As SAP customers face mounting pressure to deliver more value from transformation programs, that concept has only grown more poignant.
It cuts straight through one of the market’s most persistent blind spots.
Rowan, founder and CEO of Reveal USA and a finalist for the SAPinsider Next Generation Leader of Impact award, has built his work around a seemingly simple idea that companies get more from SAP when they align people, process, and technology. It is a pivot from the temptation of treating software as the solution by itself.
In this conversation with SAPinsider, Rowan discusses why change management is still widely misunderstood, why curiosity is his defining leadership trait, why he believes supply chain agility matters more than resilience, and what the next generation of SAP leaders should believe about their place in the future.
For a Q&A version of this podcast, read here: https://sapinsider.org/q-a/sap-success-change-management-people-martin-rowan/





