AI in Finance: Why Human-Centric Strategies Win — Insights from Trintech’s CMO

Transforming Accounts Payable

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Key Takeaways

  • Success in AI finance requires clean ERP data, strong governance, and cultural readiness.

  • AI should empower finance teams with a human-centric approach rather than replace them.

  • Leaders should start small with phased rollouts and clear KPIs, focusing on readiness and trust for transformative AI potential.

In our SAPinsider Live Executive podcast, Tamir Sigal, Chief Marketing Officer at Trintech, shared why AI in finance must go beyond automation to deliver true intelligence. During our conversation, Sigal stressed that “success starts with clean ERP data, strong governance, and cultural readiness. “He explained that AI should empower finance teams, not replace them, and urged leaders to adopt a human-centric approach. In the interview Sigal shares practical advice including starting small, implementing phased rollouts with clear KPIs, and preparing for innovations like self-driving financial close and AI agents. For SAPinsiders, readiness and trust are key to unlocking AI’s transformative potential.

 

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