Meet the Authors

Andreas Welsch leads the product marketing and solution management team for Artificial Intelligence at SAP. He has been a trusted advisor to C-level executives, senior management, and domain experts across lines of business and industries in more than 80 innovation projects. Most recently, Andreas has accelerated AI and intelligent automation innovation in SAP’s flagship ERP product, SAP S/4HANA, and created an AI mindset across SAP’s largest product engineering unit.

Throughout the past 20 years in the software industry, Andreas has held several roles spanning product and solution management, corporate strategy and M&A, board office staff, new business incubation, and IT project management. He holds an MBA from Europäische Fernhochschule Hamburg and a Bachelor’s degree in Computer Science from Wilhelm Büchner Hochschule in Germany.

Andreas shares his personal experience and views on setting up and scaling AI and automation initiatives via his “Intelligence Briefing” series and “What’s the BUZZ?” live stream on LinkedIn.

Experienced Product Manager with a demonstrated history of working in the information technology and services industry. Skilled in Distribution Logistics, SAP ERP, Environmental Consulting, Project Management, and Customer Service. Strong product management professional with a Bachelor’s Degree focused in Biology, General from Pontificia Universidad Javeriana.

Andrew is the Head of Cloud at Fonterra Cooperative Group, the worlds largest diary exporter and NZ’s biggest company. Based in Melbourne, Andrew has been with Fonterra for over 2 decades in a number of IT Roles, from regional IT Manager, Project Management and SAP Programme management. Over the last 6 years Andrew has led the Software Development capability and, post Covid, is Fonterra’s newly appointed Cloud Lead. Through all of this, Andrew remains firmly about the people and not taking anything too seriously.

Andrew Hayden is a Senior Product Marketing Manager at Precisely, overseeing programs for Precisely’s Automate portfolio of SAP Automation solutions. Prior to joining Precisely, Andrew spent over 25 years in marketing, consulting and entrepreneurial roles. During his career he has managed marketing programs for global enterprises including IBM, SAS institute, Siemens and Coca-Cola, as well as overseeing marketing for Nortel Global Services group. In addition, he has held senior positions for multiple technology start-up companies.

Andrew has an undergraduate degree in Industrial Design from Syracuse University in New York, and an MBA in Marketing from Emory University in Atlanta, Georgia, USA.

A results-driven IT leader with over 20 years of experience in software design, development, and business transformation specializing in SAP technologies within finance and procurement. As a certified Agile Coach at Sony Pictures Entertainment, he leads large-scale initiatives, optimizes cross-functional teams, and drives innovation through Agile and Design Thinking methodologies.

Andrew is an SAP expert with over 20 years of experience in Business and Practice management across the SAP landscape. He has specialist experience gained through leading S/4HANA ERP implementations using SAP RISE and Activate methodologies. Andrew has broad and in-depth experience developed in the Accounting and IT fields. His experience covers a diverse range of industries from Government, major and minor private and public companies, heavy construction to manufacture, re-manufacture and import/export.

Andrew Stutzman has nearly 10 years of experience in the SAP Financial Systems space. Currently, he is an SAP Value Architect at BlackLine, and responsible for helping organizations evaluate BlackLine’s solutions, identify use cases, and demonstrate value via business cases.

Prior to BlackLine, Andrew was an SAP Finance and Accounting end-user, an SAP FI-CO Technical Analyst, and a Product Manager in the SAP Partner ecosystem. Andrew has worked with over 200 SAP customers on financial process improvement initiatives and holds a Certified Product Manager credential from the Association of International Product Marketing & Management.

Andrew Tribe is an SAP Specialist with over 20 years of experience implementing SAP Solutions in Visy Industries. With a background in accounting and business operations in the packaging industry, Andrew is a passionate driver of process transformation in the workplace.

Based in Melbourne, Andrew enjoys Cycling and AFL Footy, Walking trails world wide, and taking the dog for a walk with his partner.

Andy Hancock is a Global Vice President of the Centre of Excellence within SAP Digital Supply Chain. As a seasoned global executive who has held numerous leadership roles during his 15-year tenure at SAP, he has brought quantifiable results to leading global brands through innovation advocacy. Having worked in more than 40 countries and experienced a vast array of cultures, he understands the importance of challenging the status quo to drive business outcome and create a competitive differentiator in turbulent global markets.

Andy brings thought leadership and a clarity of vision to businesses by merging a strong technical foundation, a passion for solving problems and leveraging a vast array of knowledge obtained from real world situations he has encountered during his career. He understands how to quickly uncover the root of a problem and articulate a clear path to a successful business outcome.

Andy holds a Master’s in Computer Science and a Bachelor in Aeronautic Engineering from the University of Salford, United Kingdom. He is also a Professional Member of the British Computer Society, the Chartered Institute for IT.

With 25 years in the SAP ecosystem, Angel offers a unique blend of hands-on implementation experience and strategic public cloud leadership. For 15 years, he delivered SAP ERP deployments across lines of business from Sales to Finance at firms like Accenture and PwC. For the past seven years at SAP, he has been at the forefront of public cloud innovation, initially as an enterprise architect and deployment lead, heading S/4HANA Cloud Public Edition implementations and co-innovation initiatives. Now, as part of the Business Suite Product Marketing team for GROW, his expertise spans go-to-market strategy, roadmap development, adoption safeguarding, and executive advisory, providing invaluable support to field teams, partners, and customers, leveraging his extensive deployment background.

Enthusiastic SAP expert with 22 years of SAP technical experience, I have enjoyed working as an SAP Basis and Security Administrator, Solution Architect and Manager in different areas such as county government, public utilities, and Pre-sales Solution Engineering roles. I have built robust, high-performing SAP landscapes with pro-active planning and architect SAP solutions and upgrades with a future-looking and strategic vision. Highly focused on the goal that the IT SAP Solutions we build need to enable exciting digital user experiences, while also achieving business value and competitive advantages for my customers. In my current role as a Senior Solution Engineer at enosix, I educate, architect, and articulate how customers and prospects can optimize their SAP integrations to Salesforce, SAP C4C, SAP Hybris and other front ends to enable robust systems of engagement with our game changing integration solution. We at enosix provide pre-built, real-time integration solutions for both S/4HANA and ECC customers, please reach out if you want to learn more. I enjoy connecting with anyone in the SAP eco-system, so please reach out directly to me anytime.

People are my passion! From understanding users of websites, mobile apps, software and development platforms, to identifying the needs of stakeholders, to mentoring and coaching other UX researchers, empathy is at the heart of everything I do. My psychology background drives my desire to understand the human mind and behavior in service of personal growth and technological innovation.

As a researcher, I am an expert in designing, conducting, and analyzing user research studies to deliver actionable recommendations. Highly experienced in qualitative and quantitative research methods, including usability interviews, prototype testing, card sorting, concept testing, online diaries, persona research, attitudinal / task-based / intercept surveys, and website assessment. Accomplished moderator with hundreds of hours of moderating usability interviews (IDIs). Exceptional communication skills from maintaining client and stakeholder relationships, vendor coordination, and team leadership. Skilled in preparing industry white papers, case studies, and publications for academic journals.

Anna Sever is Director of Solutions Engineering, North America at insightsoftware where she specializes in the Longview product suite for consolidation, tax, and transfer pricing, as well as disclosure management for reporting.  Prior to joining insightsoftware 11 years ago, Anna spent 15 years working in corporate tax and public accounting.

I work within the EMEA Field Solutions Engineering and Customer Success Team. My role is to show our customers the value of the Delphix proposition. Within this role, I have been supporting major strategic enterprise wins and renewals in different countries across the DACH region and Eastern Europe.