Improve SAP CRM Processes with Customer-Material Information Records

Improve SAP CRM Processes with Customer-Material Information Records

Reading time: 8 mins

In a business-to-business scenario, distributors or resellers typically place orders using their own material numbers — not those of the manufacturer. This feature is often overlooked on most Web sites, but it is a touch of personalization that allows customers to transact more quickly online due to their familiarity with their own products. Enabling customers...

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