Noele Crooks

Noele Crooks is the Director, Business Intelligence & CRM for the San Francisco 49ers, working within the Business Strategy and Analytics department. The Business Strategy & Analytics (BSA) department has a direct hand in developing strategy for almost all departments of the 49ers business, including ticket sales & service, corporate partnerships, community relations, digital & email marketing, retail, concessions, and stadium operations. In her role, Noele oversees the maintenance and expansion of the team’s data environment, the strategic development and execution of the team’s CRM system, developing automated reporting and data visualizations for the organization, as well as the lead on fan feedback initiatives including surveys and HappyOrNot. Specifically on game day, she runs the Executive Huddle powered by SAP, which is a real-time SAP Analytics Cloud data center in a suite used for 49ers games. The Executive Huddle’s interactive dashboards provide real-time updates on event-day metrics for parking, ticketing, concessions, retail, and fan feedback. Prior to joining the 49ers in 2018, Noele worked for the Atlanta Hawks for six seasons working primarily in CRM and business analytics.