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Topics

Explore critical topics shaping today’s SAP landscape—from digital transformation and cloud migration to cybersecurity and business intelligence. Each topic is curated to provide in-depth insights, best practices, and the latest trends that help SAP professionals lead with confidence.

Regions

Discover how SAP strategies and implementations vary across global markets. Our regional content brings localized insights, regulations, and case studies to help you navigate the unique demands of your geography.

Industries

Get industry-specific insights into how SAP is transforming sectors like manufacturing, retail, energy, and healthcare. From supply chain optimization to real-time analytics, discover what’s working in your vertical.

Featured Content
Topics

Explore critical topics shaping today’s SAP landscape—from digital transformation and cloud migration to cybersecurity and business intelligence. Each topic is curated to provide in-depth insights, best practices, and the latest trends that help SAP professionals lead with confidence.

Regions

Discover how SAP strategies and implementations vary across global markets. Our regional content brings localized insights, regulations, and case studies to help you navigate the unique demands of your geography.

David Robinson

Meet the Author

David Robinson

President SAP North America

David Robinson is a global technology executive with more than 25 years’ experience in delivering innovation strategy, new product development, go to market, and disruptive and transitional operating business models to technology organizations from startups to the largest enterprises. He currently serves as President SAP North America with SAP SE with responsibility for overseeing all North America market units and lead sales operations across the broader Americas geography. His mandate includes driving customer success, scaling digital transformation initiatives, and helping organizations unlock value from SAP’s integrated suite of solutions, especially where artificial intelligence (AI) and unified data are essential to business outcomes. As a member of the SAP senior executive leadership team, David works across Executive Board functions including corporate strategy, development, finance and compliance, operations, field sales, services, solution management, marketing and ecosystems.

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