Pure Storage Reinvents File Services, Redefining the Standards for Enterprise-grade Agility and Simplicity

⇨ Pure Storage has introduced the Real-time Enterprise File system, which enables dynamic file services that adapt in real-time to meet the evolving demands of modern applications, addressing limitations of traditional file storage.

⇨ The platform offers true non-disruptive upgrades and industry-first features like zero-move tiering, allowing organizations to manage storage resources more efficiently without the complexities and downtime associated with legacy systems.

⇨ Pure Storage's new Universal Credits provide financial flexibility, allowing businesses to purchase a pool of credits for various services, enhancing their ability to navigate complex data management needs with predictable billing.

Pure Storage® (NYSE:PSTG), provider of advanced data storage technologies and services and SAP Global Technology Partner and SAP PartnerEdge Platinum Partner, recently announced new innovations to the Pure Storage platform, including Real-time Enterprise File, dynamic file services that change, adapt and reconfigure in real-time to meet the fast paced demands of modern applications. Additional new innovations include a virtual machine (VM) assessment and industry-first Universal Credits, extending Pure Storage’s as-a-Service (STaaS) strong market position.

The Pure Storage platform delivers agility and risk reduction to organizations with a simple, consistent storage platform and subscription-based services for a broad set of use cases across on-premises, public cloud, and hosted environments. With continuous, non-disruptive upgrades and an as-a-service experience, the Pure Storage platform adapts seamlessly to the evolving needs of modern enterprises.

Recent SAPinsider research shows that companies are recognizing the importance of a single source of truth when it comes to enterprise data management. The research report Data Management Strategies uncovered that 79% of companies deem an enterprise-wide system of record as important or very important for optimal data management.

In today’s fast paced business environment, data-intensive applications demand more than legacy file storage can offer. Traditional file storage, burdened by outdated, rigid architectures and multiple layers of protocol and management complexity, is extremely hard to update and change, making it impossible to meet the evolving needs of modern workloads like AI, analytics and virtual desktop infrastructure (VDI). Delivered via the Pure Storage platform, Real-time Enterprise File is purpose-built to address the limitations of traditional file storage, enabling customers to respond quickly and manage application demands in real-time. Organizations using Real-time Enterprise File deliver better outcomes at a lower total cost of ownership, while meeting the dynamic demands of the enterprise. Pure’s latest innovations provide:

• Real time agility: Legacy file storage is inflexible, forcing organizations into pre-configured silos that can’t be used to their maximum capacity nor adjust to dynamic application requirements. Pure allows customers to adjust in real time to dynamic business changes with:

• • Agility across all storage resources: Real-time Enterprise File delivers agility to the business through global storage pools which allow organizations to maximize all of their storage resources, without the complexity of planning and creating storage reservations or allocations for each array. In addition, through Pure Fusion™, fleet-wide operations are automated, including workload placement and rebalancing of any combination of arrays across the organization’s entire Pure Storage data storage estate.

• • Zero-Move Tiering: With legacy files, if an application requires access to data with a different performance profile, it forces IT to do time consuming physical data movement to the array that meets the performance needs. Real-time Enterprise File delivers industry-first zero move tiering which enables IT to deliver the required performance level without the need to physically move data between tiers.

• • Truly non-disruptive: Legacy systems require data movement, significant pre-planning and end user downtime for every upgrade and reconfiguration within the system. Pure offers true non-disruptive upgrades (NDU) across its entire platform. This ensures in-place upgrades for both hardware and software, without the need for data migration or any data loss, no matter what the upgrade is.

• • Expanded support for cost-sensitive workloads: Pure has introduced the new FlashBlade//S100, an AI-ready platform with GPUDirect support which brings progressive pricing across all price points and markets. It features a scale-out architecture designed for entry-level enterprise use cases, including AI, compliance, content sharing, image repositories, IoT, Edge, and ROBO applications.

• Simplicity, architected from the ground up: Patchworking new capabilities into legacy storage architectures creates significant complexity and time-consuming management. For example, individual workloads need to be configured for QoS. The Pure Storage platform redefines management simplicity with:

• • Cloud-like operations: Through the cloud-like operations of the Pure Storage platform, Real-time Enterprise File delivers radical levels of ease to IT. Data can be simply placed, assigned an SLA enabling storage to expand and auto adjust to data growth. It also ensures services such as QoS and multiprotocol configuration are automatically taken care of.

• • Natural language for files: Pure Storage continues to simplify management with AI Copilot for File, a natural language model, empowering IT generalists, DevOps teams, and seasoned storage practitioners alike to address file-related issues and eliminate IT bottlenecks.

• The power of Storage as a Service – brought to file: Pure delivers true storage-as-a-service for file through Evergreen//One, backed by the industry’s highest number of concurrent SLAs.

Other new future-proof innovations announced in the Pure Storage platform include:

Optimize Virtualization Operations with the new Virtual Machines (VM) Assessment

As virtualization environments face increasing uncertainty and disruption, the Pure Storage platform offers a VM Assessment to help IT decision makers on modernizing their virtualization operations for critical workloads. VM Assessment offers performance monitoring, enhanced scenario planning, and rightsizing recommendations through Pure1®. Admins can now start identifying opportunities to optimize their VM resources, while gaining deep insights into their utilization and potential subscription impacts. VM Assessment is available to all customers free of charge with their Pure1 subscription.

Universal Credits Delivers Financial Flexibility

Pure Storage introduces Universal Credits, offering unprecedented flexibility. Universal Credits allow businesses to purchase a pool of credits and use them across various services without being locked into specific subscriptions, while providing predictable billing. Customers can now leverage volume discounts by purchasing Universal Credits, applying them across various Evergreen//One™, Pure Cloud Block Store™ and Portworx® services.

Ajay Singh, Chief Product Officer, Pure Storage, said, “Once again Pure is dramatically raising the bar for a modern data storage platform. For years, outdated and rigid legacy file storage has done customers a huge disservice by holding them back and forcing them towards frequent technology refresh cycles. Through the Pure Storage platform, Real-time Enterprise File along with the new VM assessment and Universal Credits empowers our customers to navigate today’s fast-moving, complex business environment with confidence.”

What this means for SAPinsiders

Share your data management strategies. The focus on enterprise data management is intensifying with the proliferation of 5G, IoT, AI/ML and other transformative technologies. SAP customers are increasingly looking for new data management models for the storage, migration, integration, governance, protection, transformation, and processing of all kinds of data ranging from transactional to analytical. Balancing the risks, compliance needs, and costs of data management in SAP HANA on-premise and on the cloud while also providing reliable, secure data to the organization is increasingly important to the business We will be releasing the 2025 Data Management Strategies research report in February 2025. Contribute to the research by completing this survey: https://www.research.net/r/DataMgt25.

Keep an eye on overall data storage performance. Consider the file system’s ability to handle high-performance workloads, especially if your company needs to access or update large files frequently (e.g., media processing or data analytics). Evaluate the storage system’s ability to minimize latency (time to access data) and maximize throughput (amount of data transferred in a given time) for both small and large file operations, as these factors will influence overall application performance. Look for dynamic storage systems that leverage caching and tiering mechanisms to store frequently accessed data in faster storage (like SSDs) while keeping less frequently accessed data in cheaper, slower storage tiers.

Ensure data redundancy and availability. The storage system should provide high availability to ensure that data remains accessible even in the event of hardware or network failures. This includes replication across nodes or data centers. Dynamic file storage systems should support automated data replication (within the same region or across regions) to ensure durability and minimize the risk of data loss. Built-in backup and recovery features should also be considered to avoid data loss in the event of failure. Evaluate the storage system’s ability to handle disaster recovery scenarios, including the speed at which data can be restored and the RTO (Recovery Time Objective) and RPO (Recovery Point Objective) for business-critical data.