How Gulf Oil Leveraged SAP-Native OMS+ Portal to Optimize Multi-Region Operations

Lubricant and petroleum products maker, Gulf Oil, implemented DataXstream’s OMS+ Portal to modernize and unify its customer facing sales platform across its Latin American operations, as part of its broader digital transformation objectives across the region. 

An SAP-native platform for optimized sales 

The company, which operates in more than 25 countries worldwide, required a scalable and flexible solution to streamline order-to-cash processes, strengthen distributor engagement, and improve operational consistency across its Latin American footprint. 

The implementation of the OMS+ Portal, built on top of SAP S/4HANA, will enable a fully SAP embedded environment for the company, and serve as the backbone for its distributor network in the region. The platform will support self-service ordering, real-time collaboration, and optimized sales across multiple channels by connecting directly to SAP S/4HANA’s pricing, inventory, and order management logic in real time. 

“We chose OMS+ Portal because it is a certified SAP partner that will help us to scale the customer portal across LATAM,” said Fabián M. Cesarini, Regional Director IT & Digital LATAM, Gulf Oil. “This platform enhances the buying and selling experience for both our customers and employees, and positions us to grow efficiently with a modern, unified interface.” 

The OMS+ Portal will eliminate system silos and deliver a single source of truth for all sales transactions. The implementation is designed to support distributors while also improving the buying and selling experience for customers and employees alike. 

What This Means for SAPinsiders 

Organizations are increasingly prioritizing clean-core, SAP-native architectures to streamline operations and reduce IT complexity. A recent SAPinsider report found that 57% of companies migrating to SAP S/4HANA cite integration capabilities as a key focus, highlighting this trend. Gulf Oil’s adoption of OMS+ Portal exemplifies this approach, consolidating systems and leveraging SAP-native capabilities to optimize multi-region operation 

Real-time order processing, self-service capabilities, and unified data management, enable automation at scale. SAP-native platforms like OMS+ Portal support optimization of complex, multi-region operations, while ensuring system integrity and scalability. 

As companies expand across regions and channels, maintaining consistent data, pricing, and operational workflows becomes a challenge. SAPinsider research indicates that 48% of organizations are implementing integration strategies across SAP and non-SAP systems, reflecting the need for solutions that connect diverse environments. Gulf Oil’s implementation of DataXtream’s OMS+ Portal provides a clear example of how SAP-native extensions can support distributed operations, setting a benchmark for enterprises evaluating similar multi-region deployments.