GFT Acquires SAP Specialist Megawork, Signaling AI-Driven Strategy for ERP Services

GFT Technologies has acquired Megawork, a Brazilian SAP consultancy, in a deal that marks its formal entry into the SAP services market. The deal, which was announced on July 15, aligns with GFT’s strategy to integrate its artificial intelligence (AI) capabilities into core enterprise technology services, particularly for industries like manufacturing, pharmaceuticals, and consumer goods.

The company indicated that by acquiring the 350-person team at Megawork, GFT gains an established foothold and deep domain expertise within the SAP ecosystem. The core of the strategy involves integrating Wynxx, GFT’s proprietary Generative AI platform, into Megawork’s service delivery.

Additionally, the stated goal is to apply AI to accelerate common SAP projects. According to Marco Santos, CEO of GFT Global, “Megawork’s SAP expertise, combined with GFT’s leadership in cloud and AI, forms a powerful growth engine for the future. We want to massively improve the efficiency of SAP migrations, upgrades and implementation projects by 40% or more with our leading GenAI Product Wynxx. It’s a natural next step as we continue to go beyond traditional transformation and deliver real business impact.”

The combined entity will focus on using automation to streamline complex transformations, especially for clients undertaking the move to SAP Cloud ERP.

From a business standpoint, the acquisition combines GFT’s technology portfolio and global reach with Megawork’s specialized client base and market access in Latin America. Megawork CEO Alexandro Carvalho noted the strategic fit, stating that the deal gives their clients access to a global talent pool, cutting-edge innovation, and a broader set of capabilities.

With minimal existing client overlap, the deal creates clear opportunities for both companies to introduce their respective services, which include GFT’s cloud and data platforms and Megawork’s SAP implementation, to new customers. The all-cash transaction is expected to close in late 2025, pending regulatory approval in Brazil.

What This Means for SAPinsiders

Latin America is a key growth area for the SAP ecosystem. The GFT-Megawork deal in Brazil is a strong signal of SAP’s focus on the region. SAP itself has a major innovation hub, SAP Labs Latin America, in Brazil and hosts numerous community and academic events across the region to foster talent. For SAPinsiders, this means the local partner landscape is becoming more sophisticated and competitive. The infusion of global players like GFT brings cutting-edge capabilities, like AI-driven transformation, directly into the local market, offering more choice and advanced solutions beyond what was previously available.

AI is becoming a central tool in the digital transformation journey. GFT’s plan to use its Wynxx platform to accelerate SAP projects by 40% or more exemplifies a critical market shift towards AI. SAPinsider research, highlights that AI is a powerful catalyst for modernization, fundamentally changing the ROI conversation of an SAP Cloud ERP journey. This deal shows that consulting partners are no longer just talking about AI’s potential but are also building tangible, AI-powered accelerators to de-risk projects, reduce timelines, and deliver value faster. Thus, SAPinsiders should be asking potential partners not if they use AI, but how their AI strategy will specifically lower their project’s cost and timeline.

The path to SAP Cloud ERP is diversifying. Market forecasts showing massive growth in Cloud ERP as companies modernize their core systems. While SAP’s primary vehicle for this is its own RISE with SAP offering, the GFT-Megawork deal highlights the rise of a robust alternative path. Specialized partners are now creating highly competitive, bespoke offerings that combine deep industry knowledge with unique technological advantages. This creates healthy competition and provides more leverage as customers are no longer limited to a single, prescribed path to the cloud.