Closing the Customer Experience Gap
SAP Experts Share Advice to Begin Investing in and Transforming the Customer Experience
Many organizations are creating a disjointed customer experience (CX) and need to find new ways to capture the exponentially growing amount of customer data, integrate their isolated systems, and achieve a single view of the customer. While companies commonly are talking about doing more with less and improving customer satisfaction, few seem to be allocating budget to reach this end. In this article, SAP experts share advice for how companies can respond to evolving customer needs and take steps to improve the customer experience. Topics include what customer experience means, how to allocate budget for improvements, and how to ensure the right software solutions are in place to keep up with customer expectations and not lose out on opportunities.