Meet the Speakers
Product data problems are usually workflow and coordination problems, not a lack of data.
Inriver PIM helps turn SAP ERP data into governed, sell-ready content for every channel.
AI-ready commerce depends on structured, trusted product data that can scale.
Spreadsheets, manual enrichment steps, and disconnected team workflows continue to slow product data operations across SAP environments. Teams spend countless hours updating Excel files, chasing down missing attributes, fixing inconsistencies, and reworking product content for each channel. What often starts as a simple workaround can quickly become a hidden operational bottleneck, delaying product launches, creating compliance exposure, and limiting the ability to scale digital commerce across regions, marketplaces, distributors, and customer touchpoints.
At the same time, the expectations placed on product data are increasing. As AI-powered search, answer engines, and autonomous agents influence how products are discovered, evaluated, and purchased, structured and trustworthy product information is becoming essential. In this new environment, incomplete descriptions, inconsistent specifications, and fragmented product records can impact not only customer experience, but also discoverability, conversion, and readiness for agentic commerce.
In this on-demand webinar, Alex Timlin, SAP’s Chief CRM and Customer Experience Expert, joins Joakim Gavelin, Senior Principal Advisor at Inriver, to explore why product information management is becoming a critical part of the SAP ecosystem. Watch the session to hear how leading organizations are moving beyond spreadsheet-driven processes and building a more scalable, governed, and AI-ready product data foundation.
