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Esports, AI and SAP collide in this Insiders Connection episode with Jesse Hart, Senior Director of Sports Science and Analytics at Team Liquid, one of the most decorated organizations in competitive gaming. Jesse shares how Team Liquid turned a StarCraft fan site into a global powerhouse, why SAP HANA and SAP Business Technology Platform sit at the core of their data stack, and how they use analytics to squeeze out split-second advantages that decide championships.
Catch Jesse live at SAPinsider Las Vegas 2026, March 16–19, where he’ll dive deeper into how Team Liquid uses SAP AI and Joule to put data directly into the hands of coaches, change the conversation in the room and stay ahead of the competition. Join his customer panel on leveraging SAP AI for real business ROI and his dedicated session on intelligent, adaptive technologies in esports, then use the code INSIDERSCONNECTION to save 250 dollars on your Vegas registration.
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