Mar 16-19, 2026Las Vegas, Nevada, NV
SAP Marketing Cloud
Featured Insiders
Upcoming Events
SAPinsider Las Vegas 2026
Related Vendors
What is SAP Marketing Cloud?
SAP Marketing Cloud provides a customer experience that focuses on omnichannel customer communication, bringing transparency and uniformity to customer data. The solution redefines customer relationship management across multiple channels.
According to Maihiro (part of Accenture), “The SAP Marketing Cloud simplifies the daily routine of your marketing department through the application of two basic principles: consolidation of data sources, and automation. Instead of distributed data silos and Excel lists, marketing experts work with a uniform database and use both master data and interaction data to specifically address customers, contacts, and prospective customers.”
Key capabilities include:
- Seamless lead engagement
- Cutting-edge data visualization
- Insights into customer behavior
- Executive-level reports and insights
Key Considerations for SAPinsiders
What is SAP Marketing Cloud?
SAP Marketing Cloud provides a customer experience that focuses on omnichannel customer communication, bringing transparency and uniformity to customer data. The solution redefines customer relationship management across multiple channels.
According to Maihiro (part of Accenture), “The SAP Marketing Cloud simplifies the daily routine of your marketing department through the application of two basic principles: consolidation of data sources, and automation. Instead of distributed data silos and Excel lists, marketing experts work with a uniform database and use both master data and interaction data to specifically address customers, contacts, and prospective customers.”
Key capabilities include:
- Seamless lead engagement
- Cutting-edge data visualization
- Insights into customer behavior
- Executive-level reports and insights
Key Considerations for SAPinsiders
Understand strategic engagement with consumers through marketing key performance indicators (KPIs). SAP features a case study for how a holistic view into marketing performance can lead to enhanced and strategic decision making. For Emmi Group, Switzerland’s largest milk processor, engaging with consumers through social media and marketing channels was one of its leading strategies. However, there was a lack of insight into how those efforts translated into sales. Through SAP Marketing Cloud, the company examined all of its KPIs across its marketing operations. The initiative led to critical insights into the success factors of its various marketing and social media campaigns and improved data decision making for the future.
Gain greater insights about your customers by examining interactions for a more tailored approach.Behavioural Response shared a case study in which a client faced the challenge of needing to improve customer relationships by understanding their interaction points. Alfanar, a manufacturer of electrical construction products, EPC (equipment, process, and controls) solutions for conventional and renewable power plants, allied engineering services, and design engineering, wanted to better understand its customer interaction points to generate more strategic customer relationships, while also launch its campaigns through more targeted time intervals. Behavioural Response implemented SAP Marketing Cloud, providing Alfanar with an end-to-end solution that “tracks, stores, and analyzes every user action, interaction, and intention.” The result was an end-to-end business process using a standard form of the solution with very few customizations. According to Behavioural Response, “Complete reporting requirements were met. In addition, dashboards developed for management gave a complete picture of the process. An increase in revenue and ROI (return on investment) realization occurred within the second year of go-live.”
413 results
Understanding Retail Sales Forecasting with SAPSep 11, 2025 — Accurate sales forecasting in retail, supported by SAP’s integrated solutions, is crucial for optimizing inventory, enhancing supply chain efficiency, and making informed marketing and financial decisions, as it allows retailers to respond effectively to shifting consumer demands and market conditions.
4 minute read
Comparing SAP eCommerce Solutions for RetailSep 11, 2025 — The article discusses the shift of retailers towards an omnichannel eCommerce model post-pandemic, emphasizing the importance of SAP's integrated solutions in enhancing customer experiences and operational efficiency across both digital and physical sales channels.
4 minute read
Getting Started with SAP Promotion Management for Retail (PMR)Sep 11, 2025 — SAP Promotion Management for Retail (PMR) is a centralized application that enhances promotional strategies for retailers by optimizing planning, execution, and analysis of campaigns to drive sales, improve customer experience, and foster collaboration among teams.
3 minute read
Accelerating Growth with SAP ERP Software for Small BusinessesSep 11, 2025 — Investing in SAP ERP systems can significantly enhance operational efficiency and support long-term growth for small to mid-size businesses across various industries by centralizing processes and automating tasks.
5 minute read
6 Reasons Why Retailers Need SAP BTPSep 10, 2025 — The retail industry is undergoing a technological transformation that necessitates the adoption of SAP Business Technology Platform (BTP) to enhance data management, customer experience, operational agility, supply chain efficiency, predictive analytics, and sustainability efforts.
3 minute read
Unlock 726% ROI: Transform Customer Experience with SAP CX & AIAug 25, 2025 — Why are your peers in the CX industry staying hush-hush about the benefits they’re seeing with SAP Customer Experience and AI? Because sharing the secret eliminates their competitive edge.
If you’re ready to get the real scoop on the future of CX, join SAP, Enterprise Strategy Group and Carhartt during our exclusive online event and learn how you can take advantage of the game-changing strategies re-shaping the future of intelligent CX.
ESG did the math on SAP CX + ERP Integration, and it’s a winning formula:
A massive 726% ROI over five years—yes, you read that correctly: 726%!
A “complexity killer” with an 80% reduction in tech headaches
And superpowers that translate into a 25-90% efficiency boost
In this can't-miss fireside chat, you'll discover the truth about:
- A faster time to value: SAP CX integrates with SAP ERP like a dream—giving you faster insights and capabilities that empower your team to act with precision.
- Lower Total Cost of Operations: Say goodbye to complexity, redundant processes, and IT headaches.
- Continuous Innovation: AI-driven insights + seamless integration = enhanced customer experiences.
- This is your blueprint for next-level business agility and AI hero-status.
2 minute read
The CFO’s AI Playbook: Unleashing Next-Gen Financial Operations with Generative AI & ML in SAP S/4HANAAug 21, 2025 — The evolving role of the CFO now emphasizes strategic value creation through AI and ML integration in financial operations, as outlined in The SAP CFO’s AI Playbook, which guides leveraging these technologies within SAP S/4HANA to enhance efficiency, decision-making, and consultant responsibilities in an increasingly automated landscape.
6 minute read
Recap: Key Highlights from SAP Sapphire 2025 for Finance LeadersAug 21, 2025 — SAP Sapphire 2025 highlighted the transformative role of AI and integrated planning in finance, showcasing innovations in automation, ESG reporting, and the necessity for finance leaders to adapt through technology for enhanced decision-making and sustainability.
4 minute read
Beyond the Hype: Demystifying SAP BTP vs. SAP Business Data Cloud for Finance LeadersAug 21, 2025 — SAP Business Technology Platform (BTP) and Business Data Cloud (BDC) work together to enhance enterprise agility and data management, with BTP enabling application development and automation and BDC unifying data to create actionable insights for strategic decision-making.
4 minute read