Mar 16-19, 2026Las Vegas, Nevada, NV
SAP Marketing Automation
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
SAP Marketing Automation Increases ROI of Marketing Budgets
Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.
Typically, marketing automation automates tasks such as:
- Customer data management and maintenance
- Audience targeting and segmentation
- Generating, nurturing, and scoring leads
- Ensuring GDPR and other compliance requirements
- Applying analytics to optimize content and marketing strategies
- A/B testing of content and messages to improve conversion rates
- Increased audience retention
SAP Marketing Automation
SAP provides marketing automation capabilities as part of CRM solutions that are easy-to-use, web-based, and available on a subscription basis. Marketers can analyze, plan, execute, and measure all marketing activities. Some of the features include:
- Marketing resource management
- Segment and list management
- Campaign management
- Trade promotion management
- Lead management
- Marketing analytics
mySAP CRM also supports several industry-specific processes with functionality designed to meet the individual needs of diverse industry groups.
SAP Marketing Cloud
SAP Marketing Cloud enables marketers to understand the real-time intent of individual customers to dynamically deliver contextually relevant experiences across channels, devices, and throughout the entire customer journey.
Some key features are built in to enable personalized customer experiences and lead generation, such as:
- Integrated customer engagement
- Prebuilt industry-specific analytics and use cases
- Channel-agnostic, customer-centric personalization engine
- Embedded marketer-friendly AI and predictive analytics
- Real-time cross-channel marketing automation
- Integrated customer intelligence and loyalty
222 results
The CFO’s AI Playbook: Unleashing Next-Gen Financial Operations with Generative AI & ML in SAP S/4HANAAug 21, 2025 — The evolving role of the CFO now emphasizes strategic value creation through AI and ML integration in financial operations, as outlined in The SAP CFO’s AI Playbook, which guides leveraging these technologies within SAP S/4HANA to enhance efficiency, decision-making, and consultant responsibilities in an increasingly automated landscape.
6 minute read
Recap: Key Highlights from SAP Sapphire 2025 for Finance LeadersAug 21, 2025 — SAP Sapphire 2025 highlighted the transformative role of AI and integrated planning in finance, showcasing innovations in automation, ESG reporting, and the necessity for finance leaders to adapt through technology for enhanced decision-making and sustainability.
4 minute read
Beyond the Hype: Demystifying SAP BTP vs. SAP Business Data Cloud for Finance LeadersAug 21, 2025 — SAP Business Technology Platform (BTP) and Business Data Cloud (BDC) work together to enhance enterprise agility and data management, with BTP enabling application development and automation and BDC unifying data to create actionable insights for strategic decision-making.
4 minute read
How can SAP BTP help enterprises become more intelligent?Jul 17, 2025 — SAP Business Technology Platform (BTP) equips enterprises with integrated tools for data management, analytics, application development, and intelligent technologies, enabling them to innovate, enhance customer engagement, and streamline operations for a competitive advantage in a digital-first landscape.
5 minute read
The Role of SAP Analytics in a Data-Driven FutureJun 19, 2025 — It is a pivotal time for Finance leaders. They face unprecedented challenges – tariffs, economic uncertainty, among others. Professionals working throughout the finance lifecycle need agile solutions that give them the ability to keep the business ahead of influences that can impact business performance. SAPinsider sat down for an exclusive interview with Henner Schliebs, Executive Vice President and Head of Growth at SimpleFi during their SAP Analytics and Planning Summit to learn more about the role of SAP Analytics and partner solutions play in Finance transformation.
8 minute read
The Role of SAP BTP in the New Era of Enterprise ManagementMay 30, 2025 — In the evolving business landscape, organizations must integrate powerful technologies like AI within a cohesive data ecosystem, facilitated by SAP's Business Technology Platform (BTP), to unlock the full potential of their data, drive innovation, and enhance operational efficiency.
4 minute read
Spotlight on SAP Business AI: Nestlé’s Journey and Customer Benefits at SAP SapphireMay 20, 2025 — SAP details how SAP Business AI is integrating across its products while showing how companies such as Bosch are reaping AI benefits. Nestle details how it is setting up a data foundation to capitalize on AI.
3 minute read
Inetum integrates, in partnership with SAP, the SAP Concur solution at Symington Family EstatesApr 14, 2025 — The technology Inetum up with SAP to implement the SAP Concur Expense solution at Symington Family Estates, the main owner of vineyards in the Douro Valley and one of the largest Portuguese producers of premium wines.
3 minute read
Live from SAPinsider Las Vegas 2025: An Interview with Steve Lucas of BoomiMar 27, 2025 — In this engaging episode of the SAPinsider Las Vegas 2025 podcast, Wellesley CEO Jamie Bedard speaks with Steve Lucas, CEO of Boomi and former SAP executive, about the evolving digital landscape and Boomi’s role in simplifying it. Drawing from his time launching SAP HANA and leading major tech companies, Lucas shares how Boomi helps enterprises bridge legacy systems and modern platforms like SAP S/4HANA through seamless integration, automation, and AI orchestration. He emphasizes the importance of building a strong digital foundation to manage the growing complexity of applications, data, APIs, and AI agents. Lucas also introduces Boomi’s new agentic AI platform and control tower, designed to govern and optimize the next wave of intelligent automation. Highlighting real-world impact, such as enabling the Australian Red Cross to scale emergency responses and supporting the American Cancer Society, Lucas underscores how technology can empower humanity. He wraps with powerful advice for SAP professionals: get your data ready, build a solid integration foundation, and prepare for the agentic era of AI.
14 minute read
Future-Proofing Your Business: Seamless CRM Modernization with SAPMar 4, 2025 — As the 2027 SAP maintenance deadline approaches, organizations are focusing on migrating to SAP S/4HANA for modernized IT landscapes and improved operations, while SAP offers a phased maintenance approach for those not ready to transition, and the SAP Customer Evolution Program aids in moving from legacy CRM to next-gen solutions, as demonstrated by Bosch's successful implementation of SAP Service Cloud to enhance customer service and streamline operations.
4 minute read