How Fivetran Powers Real-Time Insights at LVMH

LVMH Moët Hennessy Louis Vuitton SE, the global powerhouse behind brands such as Louis Vuitton, Moët Hennessy, and Dior, has long been synonymous with craftsmanship, innovation, and exceptional customer experiences. To sustain its leadership in a rapidly digitizing world, LVMH recognized the urgent need to modernize its data infrastructure and unlock the full potential of enterprise-wide insights.

As the organization expanded globally, its data environment grew increasingly complex. Each of its 75 independent brands, or “Maisons,” leveraged systems tailored to their unique needs, resulting in a rich — but decentralized — data landscape. While this approach supported individual brand autonomy, it made it more challenging to gain a holistic view of customer behavior, streamline decision-making, and scale operational efficiency.

To stay ahead in a fast-moving, data-driven world, LVMH recognized the opportunity to modernize its data strategy. Initially relying on custom-built pipelines, the company saw the potential to shift toward a more scalable and unified approach. With varied tools and processes across Maisons, the path forward required a solution that could centralize and automate data movement without disrupting individual workflows.

LVMH initiated a strategic modernization effort aimed at unifying its data landscape. Beginning with a proof of concept that included Louis Vuitton, Moët Hennessy, and Dior, the company selected Fivetran as the foundation of its modern automated data movement approach. Fivetran’s automated, scalable platform enabled the company to connect and centralize data from a diverse array of sources — including SAP systems and digital marketing platforms such as Facebook, TikTok, and Kakao.

“Fivetran has been a key accelerator in scaling our data operations and unifying data to build a customer 360, improve our time to market, and ultimately enhance the customer experience,” said Aurélien Gascon, Chief Enterprise Architect at LVMH. “All our brands are really happy with the ease of use and plug-and-play fashion that Fivetran provides.”

Driving Measurable Business Value

The implementation of Fivetran has delivered significant operational and strategic benefits across the organization. “We need real-time SAP data, and Fivetran enables us to make real-time decisions,” said Naim Yalaoui, Head of Data Delivery and Operations at Moët Hennessy. “It allows us to remove all the complexities, helps us understand our customers better, and improves supply chain efficiency.”

These benefits include: 

• Standardized, scalable data integration: Fivetran supports automated, end-to-end data movement from on-premises and cloud-based systems into a central BigQuery data warehouse. This consistency has dramatically reduced manual data handling and operational overhead, while accelerating access to insights for all 75 Maisons.
• Real-time access to SAP data: One of the most transformative capabilities has been the seamless integration with SAP systems. At Moët Hennessy, for example, real-time access to financial and supply chain data has improved operational efficiency and delivery performance.
• Comprehensive customer insights: By consolidating customer data across all digital and physical touchpoints, LVMH has built a 360-degree view that enables more personalized and valuable client interactions. This unified profile empowers client advisors to deepen relationships, improve service quality, and increase lifetime customer value.
• Enhanced marketing agility: Real-time analytics have enabled rapid optimization of marketing strategies. In one instance, the marketing team in Korea reallocated advertising budgets from Facebook to TikTok in response to real-time performance metrics, significantly increasing return on investment.

Building the Future of Data-driven Luxury

Looking ahead, LVMH plans to scale this platform across additional Maisons and further embed data-driven decision-making throughout the organization. The company is also actively exploring advanced analytics and artificial intelligence capabilities — including generative AI — to refine customer experiences, streamline operations, and support continuous innovation.

LVMH’s transformation with Fivetran illustrates how global enterprises can modernize complex data ecosystems to drive real-time insights, operational efficiency, and personalized customer engagement. For technology leaders, this case underscores the strategic importance of investing in agile, automated data infrastructure to remain competitive in a digital-first economy.

What This Means for SAPinsiders

Unifying disparate systems is critical for enterprise agility. LVMH’s success in consolidating data from 75 independent Maisons highlights the importance of integrating fragmented data sources. By implementing Fivetran, the company eliminated silos and standardized data operations, enabling faster, more informed decision-making across the organization.

Real-time SAP integration drives operational efficiency. Access to live SAP data has been transformative for business units like Moët Hennessy, where real-time visibility into finance and supply chain metrics directly improved product delivery and responsiveness. Technology leaders should prioritize solutions that reduce complexity and support time-sensitive operational insights.

A modern data stack empowers customer-centric innovation. By establishing a 360-degree customer view through centralized, automated data pipelines, LVMH empowered its client-facing teams to deliver more personalized and impactful interactions. Investing in scalable, plug-and-play integration platforms like Fivetran positions organizations to enhance customer loyalty and competitive differentiation.