Learn About Loyalty Management in SAP CRM Marketing

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Learn About Loyalty Management in SAP CRM Marketing

Reading time: 10 mins

Understand the basic business processes involved in loyalty management in SAP CRM Marketing. Learn the essentials of loyalty programs, loyalty reward rules, and loyalty member activity and how you can integrate them with the CRM Web Channel, the CRM WebClient UI, and the Interaction Center WebClient. Key Concept Loyalty management is a marketing application introduced...

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