How to Leverage Customer Experience Data in Manufacturing
Demand for Mass Individualization Reframes the Role of Manufacturing, and Better Insight into Customer Experience Data Can Help
Customer trends in the consumer and B2B marketplaces today are moving toward models where manufacturers can deliver unique services versus traditional “off-the-shelf” products. Demand for this sort of individualized manufacturing puts pressure on manufacturers to innovate/design and deliver goods faster. Therefore, supply chain professionals are challenged with how to become more flexible and adaptable. This article shares how a supply chain strategy that leverages mass individualization by leveraging customer experience data can help companies stay ahead of consumer demands.